New Innovation Index Announced for Local Media Execs

LMA is excited to announce the creation of a monthly Innovation Index that will help local media executives understand and evaluate emerging opportunities.

How does it work? Simple! Insights from a panel of participating local media executives will inform the Innovation Index. We are actively taking panelists — please let us know if you are interested.

Panel participants will receive a 5-minute survey each month asking for their insights on various issues and initiatives emerging in the local media industry. Sample topics include OTT video, voice assistants, data strategies, sales structure, and more.

What’s in it for you? The data gathered will be distributed in a monthly report to the industry. Plus, participating panel members will receive more in-depth analysis, including full open-ended questions and answers.

So what’s next? If you are interested in participating in the Innovation Index, please complete the 2-minute application. The first survey will be sent early next week.

Click Here to Complete the Application