New York Innovation Mission focuses on branded content strategy, revenue growth

On Nov. 12-14, you have the opportunity to join an intimate group of media executives on a unique mission to New York, where we will discover the best branded content revenue strategies, innovative content creation techniques and effective distribution methods. This Innovation Mission, focused entirely on branded content education and collaboration, will open your eyes to new possibilities for your organization and help you build or improve your business around storytelling.

On this mission, you will receive behind the scenes access to amazing thought leaders in the branded content space and get a front row seat to the incredible work created by branded content innovators. Return home with action plans and ideas that will create or grow new and diverse revenue streams for your media organization.

Don’t miss the opportunity to uncover exclusive knowledge from trailblazing organizations who are carving the path forward for branded content teams.

IAB is the industry leader in branded content collaboration, best practices and strategy. Their team will present an overview of their research on the Direct Brand Economy. Branded content, creation, sales and strategies are at the core of the direct brand discussion and will provide a thought provoking backdrop for the mission.


Content powerhouse Vox Media will share their secrets and strategies behind educating and preparing sales teams for effective branded content selling. Learn why their content brands are so successful and hear first-hand how you can implement their methods with your team back home.


Take a detailed dive into the challenges and opportunities facing local media organizations when creating branded content initiatives. We’ll share testing results from the seven local media organizations participating in the Branded Content Project. We’ll demonstrate what they have learned from industry changing testing, show you the keys to success for their teams and their advertisers and discover the best practices for growing and building branded content initiatives.

A few of the highlights from the Branded Content Project learnings will include:

  • User experience testing of branded content templates to ensure transparency with consumers
  • Producing events with the dual purpose of educating sales teams and advertisers
  • Implementing valuable R&D partners to assist with reporting, engagement and data decision making
  • Demonstrating the importance of cause marketing initiatives and how local news organizations can bring businesses under the tent
  • Maximizing content that is attractive to audiences and advertiser

Live from the guide: Our small group will collaborate and discover new content creation recommendations, sales success strategies and social media opportunities from our soon to be released Branded Content Guide. This live discussion will include action items for your initiatives and plans for building and growing revenue back home.

On the invite list

Agency perspectives: We are coordinating a series of discussions with leaders of major agencies with established practices and studios specializing in branded content creation. These discussions will center on the unique value of local media content environments for branded content, and give both participants and the agency leaders opportunities for feedback on each others’ efforts.

WPIX: Get a look under the hood of this local social media creative powerhouse. We’ll learn more about their branded content initiatives and visit their Facebook Live studio where they have created new revenue opportunities for the station.

From sales education, to reporting, to new content creation, we’ll send you home with tools and tricks that can be implemented NOW! We have limited spots available and several are already reserved, so don’t hesitate to register.

Join us in this unique mission and collaborative event as you plan your revenue strategy for 2020!