Earlier this year, Ben Sorenson got the client call we all dread. “We need to cancel ASAP,” was the short, bitter message from a used-auto parts yard in northern New Mexico.
Ben, a digital strategist with the local media company’s digital agency, quickly printed the client’s TapClicks report and headed south from Durango, tucked away in the southwest corner of Colorado.
“Not only did we save the $2,500 a month program, but we added another $600 a month in programmatic display, all because the results were so obvious in the reports,” Sorensen added, “you can’t argue against success when it is right there in front of you!”
Every day the TapClicks client-support team helps digital and local-media agencies unearth the true value of every digital-marketing campaign, in plain and clear detail. With more than 125 third-party marketing platforms (think AdWords or MailChimp or Facebook ads) fully integrated into TapClicks Data Manager. No blind spots. No more guessing.
But Ben’s team also uses TapClicks reporting suite to optimize every thread of every campaign, all by tracking performance and adjusting to maintain optimal performance. A huge step forward retaining all accounts: year-over-year churn has plunged from +50% to 12%. More money in the bank, and in Ben’s commission checks.
Even when prospecting for new business the TapClicks platform plays a key role, showcasing the depth of insight and accountability that will come once the business operator signs up! The clarity and depth of the TapClicks reporting is a major differentiation in the marketplace.
The ability to also see similar campaigns (search ads, for example) across various providers like Google and Bing, makes it a snap to compare and contrast campaign performance by marketing category. Easily bring in proprietary data sets to layer those metrics into a unified view.
But all this great performance would not be realized within intelligent integration of all incoming orders, campaign-performance data and invoicing into a holistic workflow that starts with smart insights, amplified over time as campaigns mature and are optimized, and then reported out as part of the monthly client report and invoice.
The automated flow of this information into client reports makes it almost effortless for campaign managers and account managers to keep these campaigns top-of-mind, but for all the good reasons.
Templated reporting enables account managers to see performance across all active accounts; sales managers can see top-line performance metrics for each account manager. And senior execs can roll up operating results across each business unit. Insight + Action = crushing it!
The surging demand for this kind of campaign transparency, and accountability is pushing TapClicks into more agencies and enterprises. In fact, the company was the 87th fastest-growing company on Inc.’s 5,000 Fastest Growing Private Companies two years ago; the company is not slowing down, making this year’s Inc. 5,000 list, coming in at 219 with year-over-year revenue growth of +1,100%. Analytics muscle combined with massive end-user demand is fueling the growth of the company. And the company is powering the success of thousands of clients today.
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