2019 One-On-One Meetings

Meet with 6 of our R&D partners and save $150 on registration!

Nineteen progressive R&D partners will be conducting 15-minute meetings over the course of Tuesday afternoon.

This is a terrific opportunity to pick six companies that can help you grow digital revenue or assist with your media transformation plans. Simply choose the six that you want to meet with during the registration process and select your times. You will then receive a $150 discount to attend. Note: One representative per company is eligible for the discount. Available to the first 51 media executives that register.

How it works: Please read the company descriptions, case studies and testimonials on each of the companies. During the online registration process you will be asked to choose the six companies you would like to meet with. Once you choose the companies, you will then receive a $150 discount code to use when registering. Once your registration is complete, you will receive an online schedule with your meeting times within 48 hours. At this time, you will be able to log into the online scheduling system and sign-up for additional meetings and change your schedule to meet your needs.

Note: One representative per company is eligible for the discount. Available to the first 51 media-executives that register.

Rules: In the event of a no-show or cancellation, your credit card will be charged back the $150 discount fee. Understand that the R&D partners are paying a sponsorship fee and the $150 discount fee for you to attend these meetings. If you no-show, that puts LMA and the R&D partner in a bad position. Please communicate any changes or cancellations to Lindsey Estes as soon as possible so that she can arrange an alternative time. She can be reached on her cell phone (if you need to change anything while in Chicago) at (704) 796-1231. Thanks for your cooperation on this.

adcellerant

 

AdCellerant is a digital advertising and technology company focused on making quality digital marketing accessible to every business. We achieve this goal by partnering with local marketers, media companies, agencies, and channel sales organizations, helping them leverage AdCellerant’s proprietary advertising software platform and professional services

Our advertising technology platform, UI.Marketing, provides clients with a comprehensive, total digital agency software solution overseeing the full lifecycle of a marketing campaign. UI.Marketing unifies the sales process, marketing execution, and reporting in a single toolkit. We are 60 incredibly talented and driven people, providing strength in the products created for our partners and excellent customer service. Our team strives to be part of your internal team as your digital marketing operations arm, your product and technology trainer, and your digital sales expert.

AdCellerant has helped companies like yours scale high quality digital marketing solutions without the challenge of building it yourself. Our Partners have generated millions of dollars in incremental revenue from their partnership with AdCellerant.

 

Average Deal Size $1,232
Total Contracted Revenue $2,140,979
Products Per Deal 2.1
Pipeline Revenue $6,570,063

Of all the vendors we work with, Memoriams ranks at the top. They have a great product that has helped funeral homes streamline the obituary process, they provide us with metrics we need to make better business decisions, and they’re always responsive to our needs. Our partnership with Memoriams has enabled us to maximize one of the most important segments of our business from a revenue and customer service standpoint.

– Sally Brown, Publisher, South Bend Tribune

Adpay has a history of media innovation “firsts.” In our sixteen years of software service, we were the first to provide the industry with a patented, eBay-like Classified solution, the first to offer an app for easy, free ad entry, and the first to create a North American obituary network, Memoriams, to meet the local and out-of-area needs of your funeral home partners.

Now we are excited to bring another first to market, “We Remember, by Ancestry.” This rich digital memorial is a perpetual extension to your print obituary, at no cost! Families and friends go beyond condolences to add photos, comments and videos to remember loved ones forever. With newspaper and funeral home branding, this is a beautiful means to capture memories for now, and future generations. Learn about this exciting new platform, which enriches the way your audiences interact with memorial content.

Memoriams is the only network platform to meet the needs of newspapers and funeral homes for local and out-of-market obituary placement in a single order. Our new responsive design Private Party component also allows families to easily enter obituaries 24/7, reducing workflow for your team and the customers you serve.

While with us, learn about our new streamlined Legal Notices self-serve. Designed with top media partners, this platform helps automate a critical category for newspaper revenues.

Companies of all sizes, from The Dallas Morning News in Dallas, TX and The Daily Journal in Tupelo, MS to The Daily News in Bowling Green, KY have all seen revenue increases exceeding 30% per order. Bowling Green was amazed to more than double their obituary revenues with the launch of Memoriams. These papers not only increased revenues and decreased work flow, but also received unsolicited cheers from their funeral directors sharing how much easier it is to do business with them through Memoriams.

All attendees will receive a six-month Ancestry World Explorer membership ($149 value). Trace your past, while we look to the future together!

Memoriams Study in Success Schurz Communications

AlertMe uses AI to help brands & publishers develop better 1-1 relationships with readers by delivering alerts on precisely what that reader cares most about, increasing engagement by an average of 35%.  AlertMe’s proprietary algorithm would help most Elevate attendees acquire 1st party data for dozens (if not hundreds) of the most engaged readers each day, new revenue streams, and most importantly… a way to reduce dependency on Facebook for traffic.

See how it works on PIX11.com, who launched with AlertMe shortly after winning “Best of the Best in Digital Innovation” at the LMA Digital Revenue Summit in April.

Do you struggle to make sense of all your customer data and optimize the potential value of your subscription database? If so, we’d like to meet you during Elevate 2019!

BlueVenn is a unified customer data management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements.  Our unique drag & drop customer analytics, segmentation and predictive tools transform marketers into data scientists to optimize every online or offline customer touch-point.

Today, BlueVenn technology serves a global client community, including more than 500 local media companies to engineer end-to-end, data-optimized marketing processes that grow, activate, engage and monetize audiences. Companies like GateHouse, Gannett, Tribune, Lee Enterprises, Minneapolis Star Tribune, Adams Publishing, the Dallas Morning News and Shaw Media leverage BlueVenn’s world-class technology and unparalleled industry expertise to build the volume and value of customers.

Here is how BlueVenn clients are benefiting:

  • Create a Single Customer View by blending, deduplicating and structuring all your online and offline data into the Customer Data Platform ready for analysis and campaigns
  • Ingest infinite customer data sources from across your entire organization, and connect to infinite channels, devices and end-points with integrated omnichannel customer journey workflows
  • Accelerated delivery of campaigns and instant access to all your data for decision-making and insights
  • Predictive analytics and segmentation tools put data science into the hands of your marketing team
  • Centralize every online and offline marketing channel for truly omni-channel campaigns
  • Advanced marketing automation and reporting to orchestrate cross-channel customer journeys
  • Dramatic reductions in customer attrition
  • Measurable improvements in customer engagement, product consumption, and value

 

Here is what Sally Reynolds, Database Marketing Manager at LNP Media Group says about BlueVenn:

“BlueVenn is a great vendor partner, with quick on-boarding, fast response to requests, and expertise in database expertise, email marketing, and Tableau reporting. We are very pleased with our results. BlueVenn has provided us with a full set of customer lifecycle automated emails that trigger off of events like buying a subscription, entering grace, stopping, repeated complaints, etc. This was all quite easy and seamless to set up on the creative end of things, and they did all the data tagging that flows into the email platform. They also built out a full suite of Tableau reports that allow us to track performance of our marketing and retention efforts, as well as view customer demographics. In addition, we have access to the BlueVenn marketing database to run all of our direct mail and telemarketing campaigns. We had previously tried to accomplish all of these goals with another vendor, but they were unable to do the job. BlueVenn delivered.”

Want more? Check out our case studies and white papers.

Burbio

Community Event Content for the Age of Connected Media

Burbio gives broadcasters and publishers a unique and powerful tool to drive growth- comprehensive zip code level community event content  that is relevant and necessary for residents.

Burbio is the industry leader in aggregating school, government, library and community event information for  delivery over mobile, web, email and voice.   Burbio’s technology organizes and streams millions of hyper local events and keeps them automatically updated.  Burbio’s API and easy to use tools allow for personalization of this mission critical information by media companies for consumers on any device

Burbio’s technology reads events from source sites and updates when events are added or changed.  For a given zip code Burbio has content from dozens of organizations, providing unprecedented depth.    The content is completely unique as social media sites and search engines don’t offer the information in a comprehensive or organized format.   

Burbio’s personalized event service can be white-labeled and integrated into mobile apps so that residents follow only groups that interest them, increasing consumer engagement. 

Media companies generate value from this content in a variety of ways – integrating custom paid event listings from local merchants and non-profits, promotions from local retailers, sponsorships sold to community-minded advertisers such as realtors and banks, and as a premium content service for paid subscribers.

GroundTruth is the leading location platform for driving visits. Using its proprietary Blueprints technology, along with predictive targeting products, GroundTruth is able to precisely reach mobile users in the real-world and influence business performance. Since 2009, GroundTruth’s focus on scale and accuracy has allowed it to capture 2 out of 3 smartphone users in the U.S. and more than 30 billion global physical visits annually. Learn more: www.groundtruth.com

About Legacy.com

Legacy, the #1 destination for online memorial tributes and funeral home information, is a top-50 website in the U.S. with more unique monthly visitors than Wikipedia, Netflix, or LinkedIn. We offer users a permanent, shareable space to commemorate the lives of their loved ones and strengthen their bonds with family and community.

 

How Legacy Helps Newspapers

The Most Search Traffic

Our 5,000 newspaper and funeral home partners share the SEO dominance of our global-leading network:

  • 40+ million visitors per month
  • 2 billion annual website sessions
  • 5 million annual obituaries hosted & guest books managed

Category Expertise

We’re using our 20 years of industry leadership, partnership, and expertise to understand – and address – the issues Legacy’s local news partners face today. Legacy can help you:

Grow Market Share

Obituaries remain your most-read section online, yet newspapers continue to lose ground in this category. Our experts can help reverse this trend and expand volume with:

  • Detailed market analyses, featuring proprietary local funeral home research
  • Direct on-site sales support
  • Pricing and platform strategy development
  • Custom sales collateral

Activate Your Audience

Our communications program keeps you connected to your obituary readers far beyond the seven-day classified ad window. Branded email reminders, push notifications, and popular end-of-life content drive more traffic to your site and generate new revenue opportunities.

Increase Revenue

Legacy’s core products and services consistently provide new and incremental revenue to our partners, and we serve as a hub for traffic, ads and commerce targeting consumers yearsbefore and after every death. Programs include:

  • Integrated ecommerce and advertising platforms, featuring partner revenue share
  • Revenue-add marketing programs to offer local funeral homes
  • Bundled In-Memoriam products
  • Special print sectionsusing Legacy content to drive seasonal ad sales 

Superior Support

Our award-winning support team provides 24/7/365 service to our newspaper partners and their funeral homes, and we screen every Guest Book comment before it is posted to protect your families and your brand. Our SEO, content, advertising, and ecommerce teams all provide valuable expert assistance, ensuring our partners receive the most benefit from their site, and their readers have the best experience there.

Stop by to meet with Legacy.com and learn more about:

  • Obit placement trends across the country
  • New ways we can help you maximize your traffic
  • Strategies to strengthen your funeral home relationships
  • Our 2020 vision for the future of the obituary category, and beyond.

We Look Forward to Meeting with You!

Find more helpful tips in our free guide to getting the most out of your online obituaries.

 

lineup

How do you know we are the leading end-to-end media sales solution? We invented the idea.

Lineup Systems caters to many of the biggest, most iconic and innovative media organizations in the world. Our first-of-its-kind media sales solution, Adpoint, is credited with transforming media companies by helping to increase revenue, improve productivity and reduce costs.

Adpoint combines order management with a media-focused CRM, finance and analytics suite. No more “swivel chair syndrome” – instead, manage your ad sales from lead to billing from one easy-to-use, customizable solution.

Our customers in North America include top media groups such as Gannett, The New York Times, Bonnier Corp, Metro Media, Torstar, Metroland, Block Communications, Hearst Magazines, Mansueto Ventures and many more.

At Elevate!we will:

  • Share how digital and multimedia publishers are using Adpoint to manage their businesses
  • Discuss how Lineup’s team ensures publishers benefit from one another’s innovative developments
  • Present an ROI model to help you evaluate your system choices
  • And, if you choose, run through your unique use cases to show you Adpoint in action (request a specific use case by contacting us here)

We can’t wait to meet you. Until then, read case studies and watch a short demo at lineup.com.

“The partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a real game-changer for Gannett.”

-Rick Baker, VP Technology at Gannett

Our History

As an organization, we empower media companies with the systems and tools they need to sell more and increase efficiency across the board. And we understand how to do this because Lineup was started by a team that needed exactly that. In the early 2000s, our founder and CEO Michael Mendoza was the global IT director of Metro International, the same innovative media conglomerate that shook the world up with the concept of the ‘free newspaper’. Wholly dependent on advertising revenue, Metro struggled to find a system that would help Metro’s sales teams proactively generate more sales. Determined to move beyond clunky technology and expensive infrastructure, Michael and his Metro team decided they’d build their own proprietary software solution. That solution was Adpoint. Adpoint was so transformative for Metro that Michael launched it to the global media market under newly created Lineup Systems in 2009.

Media Staffing Network could be one of the more important conversations you have to help you make money. They work with media companies to help them identify, attract, hire and retain talent. With a tight unemployment and fewer qualified job seekers to fill open positions, it is imperative to have a strategy in place. MSN has solutions for hiring managers and sellers in all price ranges: full-service search to job postings.  They also specialize in recruitment training; teaching managers how to hire more efficiently, with a strong focus on reaching passive candidates. These experts have a proven history in helping companies, across all media and in all market sizes, grow revenue by hiring the right employees.

MSN has two new products – 1) the online Local Sales Recruitment Portal where a company can build their own talent acquisition program as all of the tools are provided. 2) The new 0 to 3 Talent Bank – a great databank filled with passionate young, pre-qualified candidates anxious to get their foot in the door in media.

Click here to read our latest Case Study.

Bill Evans, GM Paxton TV Paducah, KY – I knew I had a hard job to fill and would not have the time needed to successfully find a diverse candidate willing to relocate. MSN went through over 1500 prospects to find us the right candidate.

Modulist is a media services company specializing in the processing of user-generated paid content submissions for newspapers, among other media services. Our tagline is “Publish life’s stories,” and we provide an online portal to submit paid content, such as obituaries, announcements, and other milestones directly to multiple media outlets with a single transaction. Modulist’s proprietary software gives consumers a terrific user experience and allows its team members to focus on customer service versus the processing of data. And our long-term partnerships with local media outlets help position them for the future by decreasing production costs and increasing revenue in integral content categories. Being a company that was borne of a local media company, the Modulist staff understands the sensitive needs of personal content. Our mission is to remember there is a family at the foundation of every one of these stories, and to enhance the media company’s brand with our work on their behalf.


Newspapers.com is an Ancestry.com site that partners with newspaper publishers across the country to digitize millions of newspaper archive pages each month through its customized Powered by Newspapers.com solution.

A partnership with Newspapers.com can add value to your newspaper by:

–  Uniquely positioning your newspaper to create revenue from its archive.

–  Offering a no-cost solution to digitize and monetize your historical newspapers.

–  Allowing you to sell your archive into the consumer market.

–  Helping your archive come to life on a state of the art powered by Newspapers.com site.

–  Enriching your stories with the historical context that can be found in this mountain of information.

“Our readers are ecstatic over the profound simplicity of being able to dive into the past through search. The archive is gaining traction as a revenue generator, monetizing a sector that was all but forgotten in our enterprises.”

Bridget Sibthorp-Moecker
Corporate Director of Digital Subscriptions
Lee Enterprises, Inc.

Recruitology: the smart recruiting platform

Recruitology enables media companies to be the top digital advertising choice for local employers. Our cloud-based platform lets media companies grow digital recruitment revenue and market share, with partners reporting double-digit revenue growth within the first few months of implementation.

One of our partners, Tribune Publishing, for example, saw a 15% year-over-year increase in digital recruitment revenue by switching to Recruitology’s platform. Another partner, consisting of small regional publications, saw an increase of $100,000 in revenue during the first 3 months of working with Recruitology.

Reasons to work with Recruitology:

  • Grow digital recruitment revenue
  • Grow employer market share
  • Leverage cutting-edge AI technology under your own brand
  • Take advantage of training and support for your sales team(s)
  • Partner with a team that is passionate about working with you to help you succeed

Recruitology’s platform includes:

  • Full-featured job board. Own your local recruiting market with no selling restrictions. The job board can be white-labeled to reflect your branding. Best of all, Recruitology will host and maintain the site. Your job board can be live in as little as one month.
  • MaxRecruit™ AI-driven  job distribution and management. Take the guesswork out of deciding which job boards  to use. MaxRecruit monitors your performance and cost-per-click, making any necessary adjustments to get the best results. In recent tests, MaxRecruit delivered an average of 61 click applications per job vs. the industry average of 20 (per the Job Board Doctor).
  • Best-in-class job board networks. Our industry-specific job boards span a wide range of fields from energy to healthcare, education, law enforcement and finance. In addition, Targeted Audience Networks connect employers with diverse candidate groups, such as veterans and recent college graduates. Collectively, these 150+ job boards reach nearly 10 million unique viewers monthly.
  • Passive candidate solutions. In today’s job market, employers need help more than ever to reach their next hire. With Recruitology, you can provide Facebook ads targeted at passive candidates, as well as an advanced Candidate Matching solution. 
  • Applicant Tracking. Employers can quickly create Talent Pools for their open position, and manage candidates from initial view through hiring.
  • Analytics dashboard. You and your employers can view real-time performance information.

Recruitology looks forward to working with you to grow digital recruitment revenue and to better serve local employers and job seekers.

In today’s digital landscape, offering a multitude of products to your advertisers is crucial to the growth of the media buying and advertising industry. Site Impact’s Private Label Email Data & Technology solutions have been powering major marketing and media companies for nearly 10 years. Offering in-house developed technology, Site Impact streamlines an advertisers capabilities from selling a standard print ad in the paper to providing geo-targeted, hyper-local, email marketing and digital advertising.

Check out our latest white papers: Subject Line Whitepaper, Mobile Email Marketing WhitepaperAB Testing Whitepaper

Connect with StoryMate at Elevate! to learn how we can help you craft a comprehensive digital ecosystem that gives you greater control, flexibility, efficiency and a higher ROI from your content management solution. 

StoryMate is a whole new way of thinking about content management.  Built upon the foundation of WordPress, we customize your CMS just for you.  We don’t believe in giving you a list of features and functionalities.  We believe in crafting that list of features with you and your team, giving you exactly what you need — and none of the added bulk that gets in the way.

Our key philosophies:

  • Own your own technology. With StoryMate, we develop your code and it’s yours to keep.  This puts you in control of your future.
  • Create your personalized technology roadmap. Our experienced team will help you craft your plan, so that you can focus on your business needs, while taking advantage of new platforms and technologies.
  • Streamlined user experience for you and your readers. Create workflows that are right for your newsroom.  Custom roles help put the necessary information into a producer’s hands — and keeps them out of areas where they could get in trouble.
  • Drive revenue. We make it easy to continually update and tweak your ad stack, and offer features that drive more revenue, including the option to automatically recognize when a story is going viral, and then optimize for maximum programmatic revenue.

What our partners are saying:

“StoryMate gives our stations more control over the presentation and distribution of our digital content. We needed a CMS solution that would simplify the work not just for our digital producers, but for our content producers in the field, too. This solution both fits with and enhances our current workflow.”

-Michael Fabac, director of news and marketing for NPG

“When we made the decision to move from a proprietary system to an open-source CMS solution it fundamentally changed our approach to technology. Since moving to StoryMate we have seen huge cost savings and improvements in workflow efficiency. But, above all else, we own a technology solution that is flexible and adaptable for the ever-changing digital landscape.”

-Terry Hurley, COO, Evening Post Industries

By alleviating publishing headaches, optimizing for revenue and streamlining production, StoryMate allows your team to focus on the news — not your CMS.

See digital publishing, done differently.