2019 Innovation Mission Report

June 2019

LMA’s June 2019 Innovation Mission may have visited Silicon Valley, but culture, not high technology, was at the forefront. In conversations at Salesforce, Google, YouTube, Facebook, KQED, Yelp and LinkedIn, attendees time and again observed the ways tech giants treat company culture and employee engagement as a product.
This report, by LMA President Nancy Lane with contributions from Jay Small, chief innovation officer, describes the strategies these companies use to keep smart, talented people engaged toward their respective missions — and how media companies can learn from and apply those strategies.