‘A Social Marketing Solution: Why reviews matter!’ ARCHIVE

Tuesday, May 16 | 3-3:30 p.m. ET

For a long time, reviews were as much a curiosity as anything. Consumers looked to reviews for picking where to eat and party. That is all changing as reviews shift from a narrow curiosity serving a few categories, to a broad necessity across many. Word of mouth has shifted online. The implications for merchants are escalating as local markets become more competitive.

With Google, Yelp and Facebook fighting for their share of the local search market, and 88% of people trusting online reviews as much as personal recommendations, the importance of having quality reviews is growing exponentially. Intelligent personal assistants like Alexa, Siri, Google Assist and Cortana drive a need for local merchants to have a strong online presence.

During this LMA webinar, you’ll learn why reviews are necessary component of any local business’ social marketing solution and why review currency, density and quality will matter more than ever.

Presenter: Neal Polachek, Owner, Board Advisors

DOWNLOAD: PDF | Video

Additional information

Member Type

LMA Member, Media Association Partner, Non-Member