All new for 2019! Advanced Digital Sales Certification Course

 The LMA certified sales professional designation is how sales professionals can distinguish themselves from others. LMA certified sales professionals have been tried and tested in the consultative selling method – their goal is to help uncover the needs and concerns of clients and assist in developing the best marketing solution for them. It will prepare an advertising sales professional to present successful and effective advertising solutions that drive client-value and generate measurable sales results.

Course Overview

  • Consists of 32 training modules, divided into six segments
  • Made up of online videos, taken at the participants own pace.
  • There is an assessment test after each of the six segments in the program. Participants must score at least 90 percent in order to advance to the next segment.
  • Upon successful completion of the program, participants receive a certificate to certify compliance with the LMA standards of advanced digital sales techniques.

The course was originally developed by LMA and local digital sales expert Stephen Warley, and updated in Q4 of 2017 by Shannon Kinney, President and Founder of Dream Local Digital, and Jack Zavoral, Director of Member Development for the LMA.

The modules are grouped into six distinct segments:

1. Introduction and Industry Trends

Module 1 Industry Trends (new)

Module 2 Digital Marketing Services; What Problems are we Solving? (new)

2. Prospecting and Business Development

Module 3 Fanatical Prospecting and the True Selling Secret (new)

Module 4 Prospecting in the Digital Age (new)

Module 5 Social Prospecting (new)

Module 6: Using LinkedIn for Business Development (updated)

Module 7 Focus Your Leads (updated)

3. Presentations and Proposals

Module 8 Multi-Platform Packages (updated)

Module 9 One Page Proposal (updated)

Module 11 Presenting Digital Advertising (updated)

Module 12 Overcoming Objections (updated)

Module 13 Analytics You Need to Know (new)

4. Digital Products and Services

Module 14 Display Advertising (updated)

Module 15 Video Advertising (updated)

Module 16 Intro to Social Media (new)

Module 17 Audiences on Social Media (new)

Module 18 Mobile (updated)

Module 19 Promotions (updated)

Module 20 Email Marketing (updated)

Module 21 Content and Native Advertising (updated)

Module 22 SEO (new)

Module 23 Websites (new)

Module 24 Reputation Management (new)

5. Sales Ideas by Category

Module 25 Automotive

Module 26 Retail

Module 27 Healthcare

Module 28 Financial Services

Module 29 Restaurants

Module30 Home Services

Module 31 Real Estate

Module 32 Business to Business

6. Tying it All Together

Module 33 Tying it All Together (new)



LMA Member $395 | Media Association Partner $445 | Non-Member $495

Volume discounts available for more than five. For more than five courses please contact Jack Zavoral at or phone 608-347-7565.

Additional information

Member Type

LMA Member, Media Association Partner/RAB, Non-Member