All new for 2019! Advanced Digital Sales Certification Course

 The LMA certified sales professional designation is how sales professionals can distinguish themselves from others. LMA certified sales professionals have been tried and tested in the consultative selling method – their goal is to help uncover the needs and concerns of clients and assist in developing the best marketing solution for them. It will prepare an advertising sales professional to present successful and effective advertising solutions that drive client-value and generate measurable sales results.

Course Overview

  • Consists of 33 training modules, divided into six segments
  • Made up of online videos, taken at the participants own pace.
  • There is an assessment test after most of the modules in the program. Participants must score at least 90 percent in order to advance to the next segment.
  • Upon successful completion of the program, participants receive a certificate to certify compliance with the LMA standards of advanced digital sales techniques.

The course was originally developed by LMA and local digital sales expert Stephen Warley, and updated in Q2 of 2019 by Shannon Kinney, Founder and Client Success Officer of Dream Local Digital, and Jack Zavoral, Director of Member Development for the LMA.

The modules are grouped into six distinct segments:

1. Introduction and Industry Trends

Module 1 Industry Trends

Module 2 Digital Marketing Services; What Problems are we Solving?

2. Prospecting and Business Development

Module 3 Fanatical Prospecting and the True Selling Secret

Module 4 Prospecting in the Digital Age

Module 5 Social Prospecting

Module 6: Using LinkedIn for Business Development

Module 7 Focus Your Leads

3. Presentations and Proposals

Module 8 Multi-Platform Packages

Module 9 One Page Proposal

Module 11 Presenting Digital Advertising

Module 12 Overcoming Objections

Module 13 Analytics You Need to Know

4. Digital Products and Services

Module 14 Display Advertising

Module 15 Video Advertising

Module 16 Intro to Social Media

Module 17 Social Media Advertising

Module 18 Mobile

Module 19 Promotions

Module 20 Email Marketing

Module 21 Native Advertising

Module 21a Branded Content

Module 22 SEO

Module 23 Websites

Module 24 Reputation Management

5. Sales Ideas by Category

Module 25 Automotive

Module 26 Retail

Module 27 Healthcare

Module 28 Financial Services

Module 29 Restaurants

Module30 Home Services

Module 31 Real Estate

Module 32 Business to Business

6. Tying it All Together

Module 33 Tying it All Together



LMA Member $395 | Media Association Partner $445 | Non-Member $495

Volume discounts available for more than five. For more than five courses please contact Jack Zavoral at or phone 608-347-7565.

Additional information

Member Type

LMA Member, Media Association Partner/RAB, Non-Member