Digital Subscription and Consumer Revenue Report

December 2018

The regional Innovation Mission in New York City was the most focused Innovation Mission in LMA’s history, with nine visits converging on one topic: digital subscriptions and consumer revenue. Discussions with Hearst, The Wall Street Journal, Spirited Media, Piano and other companies revealed deeply strategic execution of the targeted marketing funnel, as well as how membership principles can be applied at any news organization.

This report describes how technology investment and data-driven culture have accelerated subscription and membership acquisition. Learn how publishers are moving users down the funnel and refocusing efforts on retention and engagement as valuable necessities in growing consumer revenue.