June Innovation Index
The Local Media Association has assembled a panel of over 85 senior-level executives that are charged with growing digital revenue and/or audience at their local media company (newspapers, TV stations and radio stations). Titles include CEO, VP Digital, Chief Digital Officer, Chief Content Officer, Director of Digital Sales, Publisher, General Manager and more. The panel represents a diverse mix of large and medium-size local media companies including many of the top 25 in North America.
The June survey conducted by the Local Media Innovation Index focused on digital marketing services. About 50 of the Index’s 85 members participated.