LMIA Report: The Evolution and Growth of OTT
Some of the most innovative companies and thinkers in the space share how they are investing in and growing this emerging platform. Connected TVs are exploding in the United States. In this report, we have spoken to players in this space who have a reputation of success. We’ve explored what’s worked for them on capturing audience and then all of the different avenues that are out there to monetize, looking at which ones work and why.