San Francisco Innovation Mission Report
LMA’s recent San Francisco Innovation Mission was all about audience: development, data and revenue! A dozen media executives across broadcast, newspaper and R&D visited a wide variety of progressive media and disruptive technology companies, and brought home new ideas that can be applied quickly to drive growth.
In this LMIA report, take the virtual IM tour. Learn how your company can reimagine the role of newsrooms as value creators rather than cost centers. See how email newsletters are driving subscription growth at newspapers like the San Francisco Chronicle and digital publishers like The Information. And, lift the hood on how pure plays are building successful businesses by utilizing unique content to help users with their jobs to be done.