The Big Disconnect In Local Media: How Can We Fix It?
LMA recently surveyed 200 local media leaders in preparation for the organization’s annual strategic planning session. This included phone interviews with dozens of CEOs, in-person focus groups with 19 VP’s of Digital, online surveys from 130 publishers and TV/radio station managers and survey results from the R&D community.
The survey focused on major challenges that each group faces, what keeps them up at night and where they would invest if they had unlimited funds. The fascinating results paint a dysfunctional picture that must be addressed if local media companies are truly able to transform their business.
This report takes a deep dive into the survey results and highlights the top headlines.