The Big Disconnect In Local Media: How Can We Fix It?

Feb 2018

LMA recently surveyed 200 local media leaders in preparation for the organization’s annual strategic planning session. This included phone interviews with dozens of CEOs, in-person focus groups with 19 VP’s of Digital, online surveys from 130 publishers and TV/radio station managers and survey results from the R&D community.

The survey focused on major challenges that each group faces, what keeps them up at night and where they would invest if they had unlimited funds. The fascinating results paint a dysfunctional picture that must be addressed if local media companies are truly able to transform their business.

This report takes a deep dive into the survey results and highlights the top headlines.