R&D Profile: MarketStar

R&D Profiles provides an opportunity to feature the work of companies and help the industry understand services that are available to them from the R&D community.

• Name of company: MarketStar

• What service does your company provide? MarketStar drives over $180M of annual sales of digital media for blue-chip clients. We provide sales and marketing services such as lead generation, inside sales, account management, media planning, marketing support and other critical sales-related functions.

• What makes your company unique? With 30 years of experience providing Sales as a Service for companies in the high-tech, consumer electronics, and IT industries, Marketstar applies those years of experience to enable significant sales increases for our digital media clients. We know what the sell- and buy-sides need from a sales organization, and partner with our clients to extend or augment their sales and marketing organizations while carrying significant sales quotas, which drive impressive ROI for them.

Todd Handy, Vice President & Managing Director, MarketStarthandy@marketstar.com