R&D Spotlight: Adpay | Memoriams


R&D Profiles provides an opportunity to feature the work of companies and help the industry understand services that are available to them from the R&D community.

Adpay | Memoriams, An Ancestry Company

What services does your company provide?

Memoriams obituary self-serve for funeral homes and private party.

The nation’s only network of over 3,400 publications for obituary placement in North America.

We Remember, by Ancestry perpetual memorials

We Remember obituary search

Click-N-Buy Classifieds

Legal Notices self-serve

Celebrations self-serve

What makes your company unique?

Adpay developed Memoriams as the result of research into the needs of funeral homes and families on this very difficult day. No other company supports thousands of publications for placement of local and out-of-area notices in a single order. This ability has grown local media partner revenues by an average of 30%, while also increasing the flow of obituaries to the industry as a whole. In 2019, Memoriams delivered over $11 million in incremental obituary revenues to newspapers. That is part of the reason we have the endorsement of the Local Media Consortium for obituary self-serve. The perpetual We Remember, by Ancestry memorial, and free search, has only served to make our platform stronger.

Is your company offering any new products or services since COVID-19? Please describe.

The Memoriams obituary product suite is now enhanced with free search, powered by the We Remember memorial platform. An i-frame is dropped into your locally-branded pages, providing you with all the local advertising positions. It is non-competitive to your funeral homes, who sell flowers as a core part of their business models. We Remember, by Ancestry also provides the option to upload YouTube and Zoom virtual funeral links, to be hosted as part of the memorial in perpetuity.

The Dallas Morning News has had the opportunity during the past six years to be partnered with Memoriams for our Funeral home obituary solutions. Implementation, support, collaboration-Memoriams has truly been an amazing organization that is filled with talented people. We have seen obituary revenue gains that are tied to the ease of use and the dynamic ordering system Memoriams offers. Thanks to Memoriams’ user-friendly interface families feel a level of comfort placing obituaries in real-time with funeral directors. They knowing their obituary and service needs are all being taken care of under one roof. We’re excited to continue our partnership and look forward to another great year!

Contact:
Deb Dreyfuss-Tuchman
ddt@nulladpay.com
Executive Vice President of Sales