R&D Profiles provides an opportunity to feature the work of companies and help the industry understand services that are available to them from the R&D community.
What services does your company provide?
Marketron is a leading provider of enterprise revenue and profitability management solutions for radio, television, and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.
What makes your company unique?
With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state, and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 100,000 advertisers. Over 170 verticals – from hospitals to restaurants – were served on our platform in 2019 to create over 14,000 multi-tactic digital ad campaigns.
Is your company offering any new products or services since COVID-19? Please describe.
Marketron is proud to announce Marketron NXT, a revenue management platform that allows radio stations to seamlessly manage digital and radio ad campaigns in one place. From quote to cash, Marketron NXT enables broadcasters to increase revenue by selling third-party digital advertising that amplifies existing advertising programs.
“Businesses are realizing how meaningful the digital space is, that this is where their customers are and we’re here to support that. Marketron makes them see how easy it can be. We hope to grow that trust into even more sophisticated conversion campaigns and see how we can continue to deliver a positive return for everyone.”