A media executive who knows a thing or two about building a successful digital subscription business will share lessons learned so far from the Google News Initiative Subscriptions Lab at October’s Innovation Mission in Philadelphia. FTI Consulting, a partner with LMA in the GNI Subs Lab, has helped produce an extensive benchmarking report, a digital […]
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LMA Announces Ten Newspaper Partners for GNI Digital Subscriptions Lab
LMA Announces Ten Newspaper Partners for GNI Digital Subscriptions Lab April 1, 2019 The GNI Digital Subscriptions Lab, announced last week in partnership with Local Media Association and FTI Consulting, is an ambitious six-month program that will be laser-focused on finding a path forward for reader revenue strategies. Today, LMA announced the ten newspapers that […]
Elevate! 2019 speaker presentations
Following are speakers’ presentation slides (downloadable PDF) from the just-completed 2019 Elevate! conference. Inclusion and equity: Presented by Tracie Powell Branded Content Workshop: Presented by Julia Campbell and Branded Content Project alpha participants. GNI Subscriptions Lab introduction GNI Subscriptions Lab – NCI/S.E. Missourian GNI Subscriptions Lab – FTI/Transformation GNI Subscriptions Lab – Publisher case studies What do […]
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What publishers participating in GNI Digital Subscriptions Lab have to say about it
The GNI Digital Subscriptions Lab, announced last week in partnership with Local Media Association and FTI Consulting, is an ambitious six-month program that will be laser-focused on finding a path forward for reader revenue strategies. LMA announced the ten newspapers that were selected to participate in the Lab. They are: El Nuevo Día (GFR Media), […]
Posted inBusiness Transformation, GNI Data Lab, GNI Subscriptions Projects, Latest News, The Branded Content Project
Key Elevate! takeaways from LMA, LMC teams
Now that the 2019 Elevate! conference, a partnership of Local Media Association and Local Media Consortium, is over, staff from both organizations offered some observations and takeaways from three days of engaging and strategically valuable presentations. Nancy Lane, president, Local Media Association These quotes resonated the most with me: “Few news organizations are ‘digital ready’ […]
Posted inBusiness Transformation, Latest News
3 early findings from the GNI Digital Subscriptions Lab with LMA and FTI Consulting
The Google News Initiative Digital Subscriptions Lab launched in March with the goal of developing sustainable and thriving consumer-driven business models for newspapers across North America. GNI selected Local Media Association and FTI Consulting as partners in this program. In April, 10 newspaper partners were chosen to participate in this one-of-a-kind initiative, representing a diverse cross-section of […]
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Mitch Pugh, executive editor, The Post and Courier, named LMA’s Local Media Innovator of the Year
FOR IMMEDIATE RELEASE Contact: Nancy Lane, Chief Executive Officer, Local Media Association nancy.lane@localmedia.org (March 9, 2020) — Mitch Pugh, executive editor of The Post and Courier of Charleston, S.C., has been named the Local Media Association’s Digital Innovator of the Year for his leading work in generating significant digital subscriptions growth for his company, emerging […]
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We need to Accelerate Local NOW
We need to Accelerate Local NOW When we launched Accelerate Local nine months ago, we had high aspirations and one mission: to reinvent business models for news. Having launched six projects and 53 strategic partnerships with local media companies, we are just getting started. Over the next two weeks, you’ll see testimonials from our participants […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
Expanding local news in 2020: Why The Post and Courier is launching in Greenville and Myrtle Beach
By Emilie Lutostanski • Local News Resource Center The global pandemic accelerated plans at Charleston’s The Post and Courier to expand its reach in South Carolina — in May, its leaders announced two local news operations in Greenville and Myrtle Beach will launch this summer. “With COVID, we started seeing a faster decline in ad […]
Posted inBusiness Transformation, GNI Subscriptions Projects, Latest News
Big results with a simple initiative: The Buffalo News tripled newsletter subscribers with pop-up modal
The insights shared below come from participation in the GNI Subscriptions Lab and were presented at the Elevate! event in Chicago in September. Through Accelerate Local, we invite expert practitioners from among the 10 GNI Subscriptions Lab participants, or from other organizations, to share key important topics relevant to subscriptions success. A small newsletter initiative is yielding big results at The […]
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