Local Media Association Chief Innovation Officer Jed Williams recently gave a keynote speech at the Great Western Audience Development Summit on emerging digital revenue opportunities.
William’s presentation “Follow the Money: Emerging Digital Revenue Opportunities,” looked at how media companies can unlock new opportunities, and build a multi-legged revenue stool that sets them up for future success.
The presentation also touches on what a diversified revenue model of the future might look like and what investment areas local media operators may want to focus on.
The presentation, which you can download here, provided local audience, circulation, and marketing leaders with a toolkit for business model innovation and a wide spectrum of case studies on successes in everything from subscriptions and membership to database programs to ad innovation.
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