As digital agencies evolve and mature, there is much to learn. This summit will showcase some of the best case studies in the local media ecosystem.
The opening keynote will feature a panel of CEOs that are running some of the largest and most successful digital agencies owned by local media companies. They will talk about where they are making their bets and why. Each company has a very distinct strategy that is working for them.
Throughout the two days, attendees will hear from a diverse mix of executives that are having success selling digital marketing services. They’ll also share what isn’t working. The speakers represent markets from large to small and everything in between. They represent TV, newspapers, radio and more.
Top areas of focus will be profitability, sales structure, integrated buys, competitive buys and more. Executives from Facebook and Google will also be participating in this event.
This marks the sixth year that Borrell and LMA have teamed up to focus on digital marketing services. It is the only conference of its kind. Any media executive that is charged with growing digital marketing services revenue will benefit from attending this summit.
SMBS NEED THESE SERVICES
There is no doubt that virtually every SMB needs a digital marketing expert to guide their multi-media marketing strategies and local media companies are in the sweet spot to be the ‘go to’ resource. Existing relationships, superior expertise, and trusted brands are enviable assets. The October program will show you how to leverage these assets and turn them into a new profit center.
PROGRAM TOPICS INCLUDE:
- Where Top Companies Are Placing Their Bets
- Dissecting Digital Services: Who’s Buying What?
- Partnering with Facebook
- Digital Training and Coaching on Steroids
- Three Winning Approaches to Sales Structure
- Selling Outside Your Box
- Benchmarking Digital Agency Services
- Q&A with R&D Partners
- Structuring Your Team for Experimentation
- Driving Traditional Sales in Tandem with Digital Marketing Services
- Three Small Market Case Studies
Plan your attendance now. October 3-4, The Gleacher Center, Chicago. Details and online registration available here.
In partnerships with LMA and the LMC, Facebook offering six webinars to help journalists develop their skills