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Vendasta Logo


September 2015

“How the Modesto Bee Generated $57K in Digital Revenue with a 10X Campaign” More info
Adpay Logo


September 2015

“How to Streamline the Obituary Process and Increase Revenues from Local and Out-of-Area Placements” More info
AffinityX Logo


September 2015

“Leading Local News Provider Streamlines Digital and Mobile Ad Sales” More info
Block Electric News Network Logo

Block Electronic News Network

September 2015

“How We Put Over $45K Straight to the Bottom Line of 4 Community Newspapers” More info
Bluefin Technology Partners Logo

Bluefin Technology Partners

September 2015

"Required Self-Service Obit Placement: Changing Advertiser Behavior-For the Better!" More info
Content That Works Logo

Content That Works

September 2015

“The Post & Courier Gets $20K New Revenue a Month From Native Advertising” More info
Deseret Digital Media Logo

Deseret Digital Media

September 2015

“The 7 Deadly Sins of Native Advertising” More info
Integration X Logo

Integration X A/S

September 2015

“How The Washington Post Saved Big” More info

Kantar Media

September 2015

“Media Planners and Buyers: Their Habits, Needs and How to Reach Them” More info
LEAP Media Solutions Logo

LEAP Media Solutions

September 2015

“The Day: Total Audience Growth Exceeding 25%, 67% Digital Activation, 34% Improvement in ... More info Logo

September 2015

“Next Generation Obituary is Helping Cox Media and Newsday to Revitalize Their Obituary ... More info
Libercus Logo


September 2015

“ROI Case Study at the Toledo Blade” and “Buckeye1: An aggressive subscription and audience ... More info
Local Media Association Logo

Local Media Association

September 2015

"Why 3 Media Companies Believe in Sales Certification" More info
Mind Sea Logo


September 2015

“4 Breakthrough Strategies To Grow Ad Revenue For News Publishers” More info
Okanjo Logo


September 2015

“What Publishers & Advertisers Need To Know About ‘Buy Now’ Technology” More info
OwnLocal Logo


September 2015

“How the Observer-Reporter added $117K in New Revenue by Automating Their Digital Advertising Sales” More info
Preslaff Interactive Revenue Logo

Presslaff Interactive Revenue

September 2015

“Media Companies Build $15-$40k In Home Improvement Ad Revenue” More info
ProImage America Inc Logo

ProImage America, Inc.

September 2015

“How a Large Metro Newspaper Publisher Automated the Creation of Interactive Digital Editions ... More info

Second Street

September 2015

“Furniture Store Collects 1,300 Qualified Leads with Home Decor Quiz” More info
SYNC2 Media Logo

SYNC2 Media / Colorado Press Association

September 2015

“A University Was Starting 2 MBA Programs and Struggling to Attract Students. A Digital ... More info
Tecnavia Press Inc. Logo

Tecnavia Press, Inc.

September 2015

“Wall Street Journal turns ‘In Today’s Paper’ Web Feature into Responsive Design Print Replica” More info
Tout Logo


September 2015

“Times Publishing Company, Erie, PA- Making Video Work in Local: How to Increase Video Viewing ... More info Logo

September 2015

“How the Columbia Daily Tribune Consolidated their Print and Online Workflows—and Slashed Page ... More info
USA Today Logo

USA Today

September 2015

“How USA TODAY Local Edition Content Increased Circulation Revenue” More info
Admall Logo


June 2016

“AE Lands $200,000 Print and Digital Buy from Auto Dealer” More info
Vendasta Logo


June 2016

“Media Services Provider Increases Digital Revenue by 82% in a Single Year” More info
One Vision Logo

One Vision

June 2016

“How to Become 60% More Profitable with Automated Image Enhancement and Processing Solution” More info Logo


June 2016

“How to Drive More Engagement and 80% More Time Spent in Obituary Section” More info
Adpay Logo


June 2016

“Journal Media Group Increased Obituary Revenues by 38%” More info Logo


September 2016

"Obituaries: The Gap Between Newspaper Pricing Trends & Consumer Expectations" More info
Simpli.Fi Logo


September 2016

“Auto Dealership Walk-In Traffic Drives Home as Customers” More info
Thunder Logo


September 2016

“Proven success with Thunder Co-op Advantage” More info
Vendasta Logo


September 2016

“Comporium Media Services Increases Digital Revenue by 82% in a Single Year with Vendasta” More info

Pre-3/1/17 Archives

View the past webinars archive More info
Nancy lane

‘Texas Regional Innovation Mission Takeaways’ ARCHIVE

Webinar – Thursday,  March 9 | Noon–12:45 p.m. ET


Thursday,  March 9 | Noon – 12:45 p.m. ET: The Local Media Regional ... More info
Laurie Kahn

‘Why Can’t We Find Sellers?’ ARCHIVE

Tuesday, March 14 | 3-3:30 p.m. ET

Hiring sellers is a major challenge that causes many media managers to lose sleep at night. ... More info

“Dual Transformation: What is the Prediction for ‘Transformation A’? Progression” ARCHIVE

Tuesday, March 21 | 3-3:45 p.m. ET

Three years ago, we presented a webinar titled ‘Transformation A and Transformation B’ by Chris ... More info

‘Texas Regional Innovation Mission Takeaways’

February 2017

The Local Media Regional Innovation Mission headed to Texas and met with executives at 11 ... More info

Advanced Digital Sales Certification Course

A Local Media Association certified sales professional is the sign of a dedicated, ... More info

Facebook: Increase your social revenue

LMA has partnered with Facebook to create a specialized training course that will help local account executives sell Facebook at scale to SMBs in their markets. This is the hottest opportunity in digital marketing services right now.

This affordable training consists of six 1-hour live webinar modules combined with some ... More info
Kim Wilson social

‘Facebook Branded Content Posts: What you need to know!’ ARCHIVE

Tuesday, April 11 | 3-3:30 p.m. ET

Join us for this educational webinar on the hottest new trend in digital revenue growth: ... More info

‘A Framework for Local Digital Media Sales’ ARCHIVE

Thursday, April 13 | 3-3:30 p.m. ET

Local merchants need help applying digital marketing tools to meet their business goals, but ... More info
AfterCollege, Inc Logo

AfterCollege, Inc

September 2015

"Generating Six-Figure Online Revenue from Strategic Recruitment Upsells" More info

Basic Fundamentals of Sales Certification

Consists of eight modules (self-paced video and assessment) that prepare an advertising sales ... More info
Guy Tasaka

‘Video Success: What comes after the hard part?’ ARCHIVE

Thursday, April 20 | 3-3:30 p.m.

You’ve done the hard part - creating and serving video content to local audiences – now what? ... More info

‘Facebook and Media: An evolving relationship’ (Key takeaways from F8)

April 2017

The media industry's relationship with Facebook is evolving. There is no shortage of opinions ... More info

Google AdWords Certification


In 2017, local advertisers will spend $5.8 billion on paid search. That’s more than 7 percent ... More info


 September 2016

“How Schurz Communications Achieved a 60% Increase in Obit Revenues" More info

Second Street

September 2016

“Sweepstakes Identifies 164 Qualified Leads for Advertiser” More info

Second Street

June 2016

“Multi-Promotion Football Campaign Turns Over $126,000″ More info

SMB Digital Revenue Acceleration Workshop

The Local Media Association now offers a turnkey solution to conducting digital marketing ... More info

‘Time and Territory Management: Get out and do it!’ ARCHIVE

Thursday, May 11 | 3-3:30 p.m. ET

How to organize, prioritize and create more face time rather than windshield time with ... More info

Chief Digital Club

The Chief Digital Club is $139 a month and you will be charged automatically each month. Please continue here to checkout.

More info

Chief Content Club

The Chief Content Club is $139 a month and you will be charged automatically each month. Please continue here to checkout.

More info
neal polachek

‘A Social Marketing Solution: Why reviews matter!’ ARCHIVE

Tuesday, May 16 | 3-3:30 p.m. ET

For a long time, reviews were as much a curiosity as anything. Consumers looked to reviews for ... More info
David Haynie

‘Monetizing Local Event Listings: 10 things every community calendar should be doing’ ARCHIVE

Thursday, May 18 | 3-3:30 p.m. ET

Your local events calendar provides a community service that your audience expects.  It should ... More info
jim brady

‘3 Years Later: The further adventures of Billy Penn’ ARCHIVE

Tuesday, May 23 | 3-3:30 p.m. ET

Journalism veteran and innovator Jim Brady shares an update on the strategies and successes of ... More info

2017 Innovation Mission Report

Major change is on the horizon when it comes to media websites. Progressive media companies ... More info
Daryl Hively

‘Digital Agency Best Practices’ ARCHIVE

Tuesday, May 30 | 3-3:30 p.m. ET

With nearly 200 active partner markets, Daryl Hively, CEO of Guarantee Digital has a unique ... More info


 May 2017

“Why Social Media Should Be Part Of Your SEO Strategy" More info
David Arkin

‘Triple Your Audience in 9 Months: The Secrets of One Media Company’ ARCHIVE

Tuesday, June 6 | 3-3:30 p.m. ET

Find out how Community Impact Newspaper, a group of 22 monthly publications in Texas, have ... More info

‘Opportunity 2016′ & Beyond: How one company found new revenue through transformation’ ARCHIVE

Thursday, June 8 | 3-3:30 p.m. ET

The Record-Journal’s companywide digital strategic plan ‘Opportunity 2016’ was the next step ... More info
Headshot - Kevin Rehberg

‘3 Fresh Ideas to Market and Monetize Your News Media Brand’

Tuesday, June 27 | 3-3:30 p.m. ET

News media brands face competitors of all shapes and sizes, complicated issues such as fake ... More info
Tom Ratkovich

‘Treating the Customer as a Strategic Asset: Multi-Platform Audience Growth at The Day’ ARCHIVE

Monday, June 12 | 3-3:30 p.m. ET

Digital subscription growth often comes at the expense of traditional readership. Such is not ... More info

‘Giving the Perfect Dealer Presentation’

Thursday, June 29 | 3-3:30 p.m. ET

Selling digital to automotive dealers has changed dramatically over the past few years. This ... More info

Chief Content Club Overview

Thursday, June 29 | 11 a.m. ET

Join our new Chief Content Officer David Arkin on this informational webinar outlining our new ... More info

‘LMA Benefits: Are you getting the most out of your membership?’

Tuesday, June 20 | Noon-12:20 ET

Unsure of what your membership in LMA entails?  Want to learn how to access the wealth of ... More info

Key Benchmarks for Digital Sales: How to Gauge Your ‘Achievable Revenue’ ARCHIVE

Thursday, June 15 | 3-3:30 p.m. ET

Hot off the presses, Borrell's annual benchmarking report surveyed more than 10,000 local media ... More info


More info

Chief Content Club Overview

Monday, July 10 | 3 p.m. ET

Join our new Chief Content Officer David Arkin on this informational webinar outlining our new ... More info
Erica Smith

‘Leveraging Facebook to Grow Your Email Database’

Virtual Conference – Digital Content Day
Tuesday, July 11 | 1-1:30 p.m. ET

Facebook recently made a CTA (call to action) tool available via Instant Articles to help ... More info

‘How to Create Irresistible Digital Headlines’

Virtual Conference – Digital Content Day
Tuesday, July 11 | 2-2:30 p.m. ET

Headlines are everything when it comes to engaging, getting a click and not disappointing the ... More info
Nick Whitaker

‘Google Is Making the News a Top Priority’

Virtual Conference – Content Day
Tuesday, July 11 | 3-3:30 p.m. ET

Google has stated that news is one of the top six OKR goals companywide. As digital consumption ... More info

‘What You Need to Know About Selling Video and Mobile Advertising’

Virtual Conference – Sales Management Day
Wednesday, July 12 | 1-1:30 p.m. ET

Video and mobile marketing are ever changing and complex and how can sales reps keep their ... More info
Laurie Kahn

‘The True Art of Onboarding – When, How and Why’

Virtual Conference – Sales Management Day
Wednesday, July 12 | 2–2:30 p.m. ET

A ‘hot’ word today in recruiting, many think it starts on the new hires first day and lasts ... More info
matt sunshine

‘How to Crank up the Sales Leads’

Virtual Conference – Sales Management Day
Wednesday, July 12 | 3-3:30 p.m. ET

Wouldn't it be fantastic if you had a steady stream of leads coming into your sales department? ... More info
Nancy lane

‘2017 Innovation Mission Top Takeaways’

Virtual Conference – Innovation Day
Thursday, July 13 | 1-1:30 p.m. ET

Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the ... More info
Talia Stroud

‘Engagement: Top 5 Audience Challenges’

Virtual Conference – Innovation Day
Thursday, July 13 | 2-2:30 p.m. ET

The Engaging News Project at the University of Texas has a stated mission to "provide news ... More info

‘3 Pillars of Media Transformation: Events, promotions and marketing services’

Virtual Conference – Innovation Day
Thursday, July 13 | 3-3:30 p.m. ET

Traditional media has struggled with the paradox of trading traditional dollars for digital ... More info
Tracy Kersting

Inside Look: ‘The Secrets of Driving Digital Transformation’

Thursday, July 27 | 3-3:30 p.m. ET

For a traditional media outlet, adding digital to your product mix can feel like getting into ... More info
Mike Centorani

‘Effective Prospecting: 5 Steps to More Conversions’

Tuesday, August 1 | 3-3:30 p.m. ET

Do you really know how to hit the streets and close some sales? Here’s a breakdown of the ... More info
ryan dohrn

‘Why Buy Now?’

Tuesday, August 22 | 3-3:45 p.m. ET

Learn the top 5 reasons an advertiser should start advertising right now. Media sales veteran ... More info
BuzzBoard Logo


September 2016

“Leading Local Marketing Solutions Provider Enhances Sales Efficiency” More info
iPublish Media Logo

IPublish Media

September 2016

“Self-Service Programmatic Solution Offers An Unlimited Opportunity to Drive Ad Revenue” More info