WP_Post_Type Object
    [name] => product
    [label] => Products
    [labels] => stdClass Object
            [name] => Products
            [singular_name] => Product
            [add_new] => Add New
            [add_new_item] => Add new product
            [edit_item] => Edit product
            [new_item] => New product
            [view_item] => View product
            [view_items] => View Posts
            [search_items] => Search products
            [not_found] => No products found
            [not_found_in_trash] => No products found in trash
            [parent_item_colon] => 
            [all_items] => All Products
            [archives] => All Products
            [attributes] => Post Attributes
            [insert_into_item] => Insert into product
            [uploaded_to_this_item] => Uploaded to this product
            [featured_image] => Product image
            [set_featured_image] => Set product image
            [remove_featured_image] => Remove product image
            [use_featured_image] => Use as product image
            [filter_items_list] => Filter products
            [items_list_navigation] => Products navigation
            [items_list] => Products list
            [menu_name] => Products
            [edit] => Edit
            [view] => View product
            [parent] => Parent product
            [name_admin_bar] => Product

    [description] => This is where you can add new products to your store.
    [public] => 1
    [hierarchical] => 
    [exclude_from_search] => 
    [publicly_queryable] => 1
    [show_ui] => 1
    [show_in_menu] => 1
    [show_in_nav_menus] => 1
    [show_in_admin_bar] => 1
    [menu_position] => 
    [menu_icon] => 
    [capability_type] => product
    [map_meta_cap] => 1
    [register_meta_box_cb] => 
    [taxonomies] => Array

    [has_archive] => shop
    [query_var] => product
    [can_export] => 1
    [delete_with_user] => 
    [_builtin] => 
    [_edit_link] => post.php?post=%d
    [cap] => stdClass Object
            [edit_post] => edit_product
            [read_post] => read_product
            [delete_post] => delete_product
            [edit_posts] => edit_products
            [edit_others_posts] => edit_others_products
            [publish_posts] => publish_products
            [read_private_posts] => read_private_products
            [read] => read
            [delete_posts] => delete_products
            [delete_private_posts] => delete_private_products
            [delete_published_posts] => delete_published_products
            [delete_others_posts] => delete_others_products
            [edit_private_posts] => edit_private_products
            [edit_published_posts] => edit_published_products
            [create_posts] => edit_products

    [rewrite] => Array
            [slug] => product
            [with_front] => 
            [feeds] => 1
            [pages] => 1
            [ep_mask] => 1

    [show_in_rest] => 1
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  • Test Category

    Test Category (1)

  • LMIA Reports

    LMIA Reports (19)

  • Case Studies

    Case Studies (40)

  • Training

    Training (4)

  • Webinars

    Webinars (2)

  • Archived Webinars

    Archived Webinars (44)

  • Clubs

    Clubs (2)

  • Adcellerant Founder and CEO, Brock Berry

    “Beyond the Click” – Other measurable actions that should be part of your digital campaigns

    Tuesday, April 17 | 2 p.m. CST

    Join Adcellerant Founder and CEO, Brock Berry as he outlines the industry’s latest methods to ... More info
    Presenter: Gordon Borrell

    Why 2018 is Such a Critical Year

    Tuesday, March 6 | 2 p.m. CST

    Digital advertising hit a tipping point in 2017, when it grew larger than all other types of ... More info

    demo suscription

    More info

    LMA Signature Webinar Series: Go deep on consumer revenue strategies with Jim Moroney and Jim Brady

    Archive Download: More info

    The Incredible Growth of Podcasts

    Feb 2018

    Media companies share how they are tapping into the incredibly successful podcast space with ... More info

    Local Media Leadership Survey Results – How Will We Fix the Major Disconnect That Exist in Our Industry?

    DOWNLOAD: PDF | Video

    Monday, Feb 5 | 2:00 pm CT

    LMA recently surveyed 200 local media leaders in preparation for ... More info

    The Big Disconnect In Local Media: How Can We Fix It?

    Feb 2018

    LMA recently surveyed 200 local media leaders in preparation for ... More info

    Chief Digital Club

    The Chief Digital Club is $139 a month and you will be charged automatically each month. Please continue here to checkout.

    More info

    Framing the Video Opportunity in 2018: Who’s Buying, and Why

    DOWNLOAD: Video

    Thursday, January 18 | 2:00 pm CT

    Join us for this fast-paced, 30-minute webinar on one of the fastest-growing ad formats, ... More info

    San Francisco Innovation Mission Report

    December 2017

    In November, more than a dozen media executives visited a variety of disruptive companies in ... More info


    What should your digital marketing services agency be measuring?

    Thursday, November 16 | 2 p.m. CST

    The saying goes, “you can’t manage what you can’t measure.” So, what should local media ... More info

    Emerging Opportunity: Smart Home Technology & Media

    November 2017

    Voice technologies are on the rise and this is a great time to ... More info

    DOWNLOAD: PDF | Video

    iPublish platform answers mixed media advertising need

    Thursday, September 28 | 3 p.m. ET

    GateHouse is utilizing iPublish Media’s self-serve newspaper advertising platform to expand ... More info

    ‘Facebook’s Call-To-Action Driving Sign-Ups’

    To download this ... More info

    DOWNLOAD: PDF | Video

    Biggest bets media companies are making today

    Tuesday, September 26 | Noon ET

    LMA President Nancy Lane has been on a mission to understand where local media companies are ... More info

    DOWNLOAD: PDF | Video

    Instagram’s advice for news organizations

    Tuesday, September 19 | 4-4:45 p.m. ET

    Instagram’s Head of News Partnerships Lila King will share how news organizations are engaging ... More info

    DOWNLOAD: PDF | Video

    Gordon Borrell offers free preview of what you’ll learn at ‘Selling Digital Marketing Services’ conference

    Tuesday, September 12 | 11 a.m. ET



    Digital marketing services are one of the biggest growth opportunities for local media! In this ... More info


    September 2016

    “Leading Local Marketing Solutions Provider Enhances Sales Efficiency” More info

    IPublish Media

    September 2016

    “Self-Service Programmatic Solution Offers An Unlimited Opportunity to Drive Ad Revenue” More info

    DOWNLOAD: PDF | Video

    ‘Why Buy Now?’

    Tuesday, August 22 | 3-3:45 p.m. ET

    Learn the top 5 reasons an advertiser should start advertising right now. Media sales veteran ... More info

    DOWNLOAD: PDF | Video

    “Multi-Dimensional” Audience Growth: Why Your Future is Dependent on It”

    DOWNLOAD: Video

    Tuesday, January 16 | 3:00 pm ET

    Revenue follows Audiences. “Audiences” are not defined in terms of ... More info

    DOWNLOAD: PDF not available | Video

    ‘Best New Digital Initiatives: Live streaming at KGW TV and the Sacramento Bee’s brand studio.’

    Thursday, August 10 | 3-3:30 p.m. ET

    We’ll hear from two Local Media Digital Innovation Award winning companies that launched a new ... More info

    How To Grow Your Email Subscribers Report

    August 2017

    Our 20-page newsletter report will help you create strategies to develop your email database ... More info

    DOWNLOAD: PDF | Video

    ‘How to take your advertising strategy beyond banners’

    Thursday, August 3 | noon – 12:30 p.m. ET

    Digital display won’t be enough to support the media company of the future, but engagement ... More info

    Boston Innovation Mission Report

    July 2017

    For three power-packed days, local media executives and R&D partners toured Boston, meeting ... More info

    DOWNLOAD: No PDF Available | Video

    ‘Giving the Perfect Dealer Presentation’

    Thursday, June 29 | Noon-12:20 ET

    Selling digital to automotive dealers has changed dramatically over the past few years. This ... More info

    DOWNLOAD: PDF | Video

    ‘Effective Prospecting: 5 Steps to More Conversions’

    Tuesday, August 1 | 11-11:30 a.m. ET

    Do you really know how to hit the streets and close some sales? Here’s a breakdown of the ... More info

    An R&D Partner Webinar

    DOWNLOAD: PDF | Video

    Inside Look: ‘The Secrets of Driving Digital Transformation’

    Thursday, July 27 | 3-3:30 p.m. ET

    For a traditional media outlet, adding digital to your product mix can feel like getting into ... More info

    DOWNLOAD: PDF | Video

    Innovation Day

    ‘3 Pillars of Media Transformation: Events, promotions and marketing services’

    Virtual Conference – Innovation Day
    Thursday, July 13 | 3-3:30 p.m. ET

    Traditional media has struggled with the paradox of trading traditional dollars for digital ... More info

    DOWNLOAD: PDF | Video

    Innovation Day

    ‘Engagement: Top 5 Audience Challenges’

    Virtual Conference – Innovation Day
    Thursday, July 13 | 2-2:30 p.m. ET

    The Engaging News Project at the University of Texas has a stated mission to "provide news ... More info

    DOWNLOAD: PDF | Video

    Innovation Day

    ‘2017 Innovation Mission Top Takeaways’

    Virtual Conference – Innovation Day
    Thursday, July 13 | 1-1:30 p.m. ET

    Expect the unexpected when LMA President Nancy Lane shares some of the top takeaways from the ... More info

    DOWNLOAD: PDF | Video

    Sales Management Day

    ‘How to Crank up the Sales Leads’

    Virtual Conference – Sales Management Day
    Wednesday, July 12 | 3-3:30 p.m. ET

    Wouldn't it be fantastic if you had a steady stream of leads coming into your sales department? ... More info

    DOWNLOAD: PDF | Video

    Sales Management Day

    ‘The True Art of Onboarding – When, How and Why’

    Virtual Conference – Sales Management Day
    Wednesday, July 12 | 2–2:30 p.m. ET

    A ‘hot’ word today in recruiting, many think it starts on the new hires first day and lasts ... More info

    DOWNLOAD: PDF | Video

    Sales Management Day

    ‘What You Need to Know About Selling Video and Mobile Advertising’

    Virtual Conference – Sales Management Day
    Wednesday, July 12 | 1-1:30 p.m. ET

    Video and mobile marketing are ever changing and complex and how can sales reps keep their ... More info

    DOWNLOAD: PDF | Video

    Content Day

    ‘Google Is Making the News a Top Priority’

    Virtual Conference – Content Day
    Tuesday, July 11 | 3-3:30 p.m. ET

    Google has made a deep, company-wide commitment to empower and drive the sustainability of ... More info

    DOWNLOAD: PDF | Video

    Content Day

    ‘How to Create Irresistible Digital Headlines’

    Virtual Conference – Digital Content Day
    Tuesday, July 11 | 2-2:30 p.m. ET

    Headlines are everything when it comes to engaging, getting a click and not disappointing the ... More info

    DOWNLOAD: PDF | Video

    Digital Content Day

    ‘Leveraging Facebook to Grow Your Email Database’

    Virtual Conference – Digital Content Day
    Tuesday, July 11 | 1-1:30 p.m. ET

    Facebook recently made a CTA (call to action) tool available via Instant Articles to help ... More info

    DOWNLOAD: PDF | Video

    ‘LMA Benefits: Are you getting the most out of your membership?’

    Tuesday, June 20 | Noon-12:20 ET

    Unsure of what your membership in LMA entails?  Want to learn how to access the wealth of ... More info

    DOWNLOAD: PDF N/A | Video

    Key Benchmarks for Digital Sales: How to Gauge Your ‘Achievable Revenue’ ARCHIVE

    Thursday, June 15 | 3-3:30 p.m. ET

    Hot off the presses, Borrell's annual benchmarking report surveyed more than 10,000 local media ... More info

    PDF | Video

    Chief Content Club Overview

    Monday, July 10 | 3 p.m. ET

    Join our new Chief Content Officer David Arkin on this informational webinar outlining our new ... More info

    Chief Content Club Overview

    Thursday, June 29 | 11 a.m. ET

    More info


    Download: PDF | Video

    ‘Treating the Customer as a Strategic Asset: Multi-Platform Audience Growth at The Day’ ARCHIVE

    Monday, June 12 | 3-3:30 p.m. ET

    Digital subscription growth often comes at the expense of traditional readership. Such is not ... More info

    DOWNLOAD: PDF | Video

    ‘Opportunity 2016′ & Beyond: How one company found new revenue through transformation’ ARCHIVE

    Thursday, June 8 | 3-3:30 p.m. ET

    The Record-Journal’s companywide digital strategic plan ‘Opportunity 2016’ was the next step ... More info

    ‘3 Fresh Ideas to Market and Monetize Your News Media Brand’

    Tuesday, June 27 | 3-3:30 p.m. ET

    News media brands face competitors of all shapes and sizes, complicated issues such as fake ... More info

    DOWNLOAD: PDF | Video

    ‘Triple Your Audience in 9 Months: The Secrets of One Media Company’ ARCHIVE

    Tuesday, June 6 | 3-3:30 p.m. ET

    Find out how Community Impact Newspaper, a group of 22 monthly publications in Texas, have ... More info

    PDF | Video

    ‘Digital Agency Best Practices’ ARCHIVE

    Tuesday, May 30 | 3-3:30 p.m. ET

    With nearly 200 active partner markets, Daryl Hively, CEO of Guarantee Digital has a unique ... More info


     May 2017

    “Why Social Media Should Be Part Of Your SEO Strategy" More info

    This 48-page report includes seven top takeaways, including some that are quite unexpected.

    2017 Innovation Mission Report

    Major change is on the horizon when it comes to media websites. Progressive media companies ... More info

    DOWNLOAD: PDF | Video

    ‘3 Years Later: The further adventures of Billy Penn’ ARCHIVE

    Tuesday, May 23 | 3-3:30 p.m. ET

    Journalism veteran and innovator Jim Brady shares an update on the strategies and successes of ... More info

    DOWNLOAD: PDF | Video

    ‘Monetizing Local Event Listings: 10 things every community calendar should be doing’ ARCHIVE

    Thursday, May 18 | 3-3:30 p.m. ET

    Your local events calendar provides a community service that your audience expects.  It should ... More info

    DOWNLOAD: PDF | Video

    ‘A Social Marketing Solution: Why reviews matter!’ ARCHIVE

    Tuesday, May 16 | 3-3:30 p.m. ET

    For a long time, reviews were as much a curiosity as anything. Consumers looked to reviews for ... More info

    DOWNLOAD: PDF | Video

    ‘Time and Territory Management: Get out and do it!’ ARCHIVE

    Thursday, May 11 | 3-3:30 p.m. ET

    How to organize, prioritize and create more face time rather than windshield time with ... More info

    Chief Content Club

    The Chief Content Club is $139 a month and you will be charged automatically each month. Please continue here to checkout.

    More info

    How To Grow Your Email Subscribers Report

    August 2017

    Our 20-page newsletter report will help you create strategies to develop your email database ... More info

    Designed to generate thousands of digital dollars. Flat rate and no revenue share. Experienced trainer with impressive credentials!

    SMB Digital Revenue Acceleration Workshop

    The Local Media Association now offers a turnkey solution to conducting digital marketing ... More info

    Second Street

    June 2016

    “Multi-Promotion Football Campaign Turns Over $126,000″ More info

    Second Street

    September 2016

    “Sweepstakes Identifies 164 Qualified Leads for Advertiser” More info


     September 2016

    “How Schurz Communications Achieved a 60% Increase in Obit Revenues" More info

    Google AdWords Certification


    In 2017, local advertisers will spend $5.8 billion on paid search. That’s more than 7 percent ... More info

    ‘Facebook and Media: An evolving relationship’ (Key takeaways from F8)

    April 2017

    The media industry's relationship with Facebook is evolving. There is no shortage of opinions ... More info

    DOWNLOAD: PDF | Video

    ‘Video Success: What comes after the hard part?’ ARCHIVE

    Thursday, April 20 | 3-3:30 p.m.

    You’ve done the hard part - creating and serving video content to local audiences – now what? ... More info

    Basic Fundamentals of Sales Certification

    Consists of eight modules (self-paced video and assessment) that prepare an advertising sales ... More info

    DOWNLOAD: PDF |  Video

    ‘A Framework for Local Digital Media Sales’ ARCHIVE

    Thursday, April 13 | 3-3:30 p.m. ET

    Local merchants need help applying digital marketing tools to meet their business goals, but ... More info

    AfterCollege, Inc

    September 2015

    "Generating Six-Figure Online Revenue from Strategic Recruitment Upsells" More info


    ‘Facebook Branded Content Posts: What you need to know!’ ARCHIVE

    Tuesday, April 11 | 3-3:30 p.m. ET

    Join us for this educational webinar on the hottest new trend in digital revenue growth: ... More info

    All new for 2018! Advanced Digital Sales Certification Course

    ‘Texas Regional Innovation Mission Takeaways’ next

    February 2017

    The Local Media Regional Innovation Mission headed to Texas and met with executives at 11 ... More info

    DOWNLOAD: PDF |  Video

    “Dual Transformation: What is the Prediction for ‘Transformation A’? Progression” ARCHIVE

    Tuesday, March 21 | 3-3:45 p.m. ET

    Three years ago, we presented a webinar titled ‘Transformation A and Transformation B’ by Chris ... More info

    ‘Why Can’t We Find Sellers?’ ARCHIVE

    Tuesday, March 14 | 3-3:30 p.m. ET

    Hiring sellers is a major challenge that causes many media managers to lose sleep at night. ... More info

    PDF | Video

    ‘Texas Regional Innovation Mission Takeaways’ ARCHIVE

    Webinar – Thursday,  March 9 | Noon–12:45 p.m. ET


    Thursday,  March 9 | Noon – 12:45 p.m. ET: The Local Media Regional ... More info

    View the past webinars archive here.

    Pre-3/1/17 Archives

    View the past webinars archive  More info


    September 2016

    "Obituaries: The Gap Between Newspaper Pricing Trends & Consumer Expectations" More info


    September 2016

    “Auto Dealership Walk-In Traffic Drives Home as Customers” More info


    September 2016

    “Proven success with Thunder Co-op Advantage” More info


    September 2016

    “Comporium Media Services Increases Digital Revenue by 82% in a Single Year with Vendasta” More info


    June 2016

    “AE Lands $200,000 Print and Digital Buy from Auto Dealer” More info


    June 2016

    “Journal Media Group Increased Obituary Revenues by 38%” More info


    June 2016

    “How to Drive More Engagement and 80% More Time Spent in Obituary Section” More info

    One Vision

    June 2016

    “How to Become 60% More Profitable with Automated Image Enhancement and Processing Solution” More info


    June 2016

    “Media Services Provider Increases Digital Revenue by 82% in a Single Year” More info


    September 2015

    “How to Streamline the Obituary Process and Increase Revenues from Local and Out-of-Area Placements” More info


    September 2015

    “Leading Local News Provider Streamlines Digital and Mobile Ad Sales” More info

    Block Electronic News Network

    September 2015

    “How We Put Over $45K Straight to the Bottom Line of 4 Community Newspapers” More info

    Bluefin Technology Partners

    September 2015

    "Required Self-Service Obit Placement: Changing Advertiser Behavior-For the Better!" More info

    Content That Works

    September 2015

    “The Post & Courier Gets $20K New Revenue a Month From Native Advertising” More info

    Deseret Digital Media

    September 2015

    “The 7 Deadly Sins of Native Advertising” More info

    Integration X A/S

    September 2015

    “How The Washington Post Saved Big” More info

    Kantar Media

    September 2015

    “Media Planners and Buyers: Their Habits, Needs and How to Reach Them” More info

    LEAP Media Solutions

    September 2015

    “The Day: Total Audience Growth Exceeding 25%, 67% Digital Activation, 34% Improvement in ... More info


    September 2015

    “Next Generation Obituary is Helping Cox Media and Newsday to Revitalize Their Obituary ... More info


    September 2015

    “ROI Case Study at the Toledo Blade” and “Buckeye1: An aggressive subscription and audience ... More info

    Local Media Association

    September 2015

    "Why 3 Media Companies Believe in Sales Certification" More info


    September 2015

    “4 Breakthrough Strategies To Grow Ad Revenue For News Publishers” More info


    September 2015

    “What Publishers & Advertisers Need To Know About ‘Buy Now’ Technology” More info


    September 2015

    “How the Observer-Reporter added $117K in New Revenue by Automating Their Digital Advertising Sales” More info

    Presslaff Interactive Revenue

    September 2015

    “Media Companies Build $15-$40k In Home Improvement Ad Revenue” More info

    ProImage America, Inc.

    September 2015

    “How a Large Metro Newspaper Publisher Automated the Creation of Interactive Digital Editions ... More info

    Second Street

    September 2015

    “Furniture Store Collects 1,300 Qualified Leads with Home Decor Quiz” More info

    SYNC2 Media / Colorado Press Association

    September 2015

    “A University Was Starting 2 MBA Programs and Struggling to Attract Students. A Digital ... More info

    Tecnavia Press, Inc.

    September 2015

    “Wall Street Journal turns ‘In Today’s Paper’ Web Feature into Responsive Design Print Replica” More info


    September 2015

    “Times Publishing Company, Erie, PA- Making Video Work in Local: How to Increase Video Viewing ... More info


    September 2015

    “How the Columbia Daily Tribune Consolidated their Print and Online Workflows—and Slashed Page ... More info

    USA Today

    September 2015

    “How USA TODAY Local Edition Content Increased Circulation Revenue” More info


    September 2015

    “How the Modesto Bee Generated $57K in Digital Revenue with a 10X Campaign” More info