Last week, the Local Media Association and PILOT held a Video Summit at NAB headquarters in Washington, D.C. Here are some of the more memorable photos and Tweets that came out of the event:
The Washington Post’s Micah Gelman, Director of Video and Senior Editor was the keynote speaker. He spoke about reinventing video.
Many media companies have struggled to monetize video. Gordon Borrell, CEO, Borrell & Associates showed the audience us where the money is and where it’s going.
— Nancy Lane (@localmediarocks) January 30, 2018
So much green field still out there #VideoSummit
— Jed Williams (@williamsjed) January 30, 2018
Frank Mungeam, VP of Digital Audience Engagement, TEGNA shared examples of how TEGNA is optimizing video storytelling by platform, from YouTube to native Facebook video to Instagram stories and immersive 360 experiences.
Dan Petty, Denver Post and Catherine Badalamente,VP, Digital Media, Graham Media Group, spoke about how their companies are using YouTube. The session was moderated by Michael Krinzman, formerly VP Video Strategy & Revenue, Gannett.
@localmediarocks @williamsjed @johnclark thank you again for inviting @sherylrockin and I to the #VideoSummit today to talk about Bonneville Salt Lake’s OTT platform. Great presentations from everyone! It was a day of fantastic insights. https://t.co/9GZmAqdXf3
— jon accarrino (@accarrino) January 30, 2018
Mike Mocklar, Head of Programming, Digital Video, Raycom Media; Jon Accarrino, Executive Director Business Development, Bonneville Salt Lake City; Shelly Leslie, General Manager, Audience Development, WRAL & Sheryl Worsley, News Director, KSL NewsRadio all featured case studies from TV and radio stations that are incorporating OTT into their businesses and taking advantage of the opportunities for new content and revenue.
Rick Rogers from Town News, a gold sponsor for the event, shared what his company is doing with video.