VP, Products, Marketing and Innovation
The McClatchy Company
2100 Q Street
Sacramento, CA 95852
Christian A. Hendricks has been Vice President, Strategic Initiatives at McClatchy since February 2017. In this role, he is responsible for managing existing strategic and equity partnerships for the company. In March of this year, his November retirement, after serving 25 years at McClatchy, was announced.
Hendricks joined the company in 1992 and held marketing and technology-related executive positions until 1996 when he was promoted to President and Publisher of Nando.net (renamed McClatchy Interactive), a pioneering digital publishing and software company. He remained there until 1999 when he was named Vice President, Interactive Media for McClatchy. In June of 2015, he became Vice President, Products, Marketing and Innovation. In this role, he was responsible for digital and print audience development, mobile initiatives, marketing, product management, corporate communications, partnerships and innovation.
He is also chairman of the Local Media Consortium’s (LMC) executive committee, whose leadership team is dedicated to leveraging the collective digital strength and assets of its members’ 1,700+ newspaper and broadcast outlets to the benefit of members. LMC members of note include McClatchy, tronc, Scripps, Cox Media Group, Digital First Media and Nexstar.
Hendricks speaks regularly at digital conferences, works closely with numerous start-up companies and serves on a variety of for-profit and non-profit boards including Careerbuilder, Engage3, Moonlighting, Aggrego, The Local Media Association and The Maynard Institute.