311 E. Constitution St.
Victoria, Texas 77901
Dan Easton currently serves as Publisher of the Victoria Advocate and President of Advocate Digital Media. He represents the third generation of ownership of the newspaper, and has led much of transition to a multimedia organization. Dan has formerly served as IT Director, Digital Director, VP/Interactive, and Board Member for Victoria Advocate Publishing Company. Prior to his role at the Advocate, Dan was VP of Operations for Inquisite, Inc, an Austin-based software startup of parent Catapult Systems Corp. After a year consulting for Catapult, Dan was instrumental in launching the software company, including releasing the first Internet-enabled version in 1997, launching the Application Service Provider model (now known as Software as a Service or “Cloud” service) in 1998, and rapidly growing the company through penetration of Fortune 500 accounts. Prior to joining Catapult, Dan was a consultant and software developer for the Information Technology division of Wright Killen, a petrochemical consulting company, where he developed and implemented simulation and optimization software for the petrochemical industry.
During Dan’s tenure, the Victoria Advocate has been recognized for their excellence by numerous media organizations. Recent notable recognition includes the 2014 Newspaper of the Year award by the Local Media Association, the 2016 Spirit of Freedom award by the Freedom of Information Foundation of Texas, and First Place at the 2016 Texas Press Association’s Better Newspaper Contest. Dan was also recently awarded the Innovator of the Year award by the Local Media Association.
Dan is a native Texan, born in Houston and graduating high school in Corpus Christi. Dan graduated with a Bachelor of Science in Chemical Engineering from Texas A&M University. He is currently an active board member for the Victoria Economic Development Corporation, the Victoria Chamber of Commerce, and the Local Media Association. He has also served the board of the Victoria Fine Arts Association, and Habitat for Humanity – Victoria and Victoria Business and Education Coalition. Dan has been married to Camille for 19 years and has two children – James (16) and Elaine (13).
The mission: to empower local media companies to identify their “key customer franchises”