Emilie Lutostanski is the director of LMA’s Local News Resource Center, a partnership with Facebook, Instagram and CrowdTangle. She collaborates with local media organizations to refine social media strategies, discover and share industry successes, and support the adoption of new social tools.
Emilie has helped nonprofits, businesses and newsrooms strategize captivating content and heighten audience engagement through social media for more than ten years. Previously she led digital product development, enhancement, and monetization strategies, online content innovation, and extensive training as Community Impact Newspaper Company’s first digital product manager. She oversaw a complete website redesign and content shift that led to record-breaking traffic, engagement and sales.
In 2017, she accepted four awards from LMA’s 2017 Digital Innovation Competition, including best social media strategy and best local news strategy. Last year she was named to Editor and Publisher Magazine’s 25 under 35 professionals in the industry.
Emilie is a graduate of Texas State University – San Marcos with a bachelor of arts degree in journalism. She has experience working in radio and newspaper newsrooms including as a reporter, editor, community manager, managing editor, and producer. She volunteers as a board member and marketing director for the nonprofit Austin Humanists at Work.
GNI Subscriptions Lab
Local Media Today
GNI Subscriptions Lab case study: How The Post and Courier is growing digital subscriptions