Julia is a branded content strategist and innovative project manager who will be leading a combined initiative focused on branded content for the Local Media Association, Local Media Consortium and the Facebook Journalism Project. A former Gray Television executive with extensive branded content experience, Campbell will start with an alpha group of publishers to test out promising business models with the ultimate goal of reporting back to the industry and providing sales collateral and playbooks that publishers can use to sell in their local markets.
Campbell spent nearly a decade at Gray Television, most recently as vice president of media systems, where she created MomsEveryday, an award-winning television, digital, social and OTT branded content initiative focused on helping local businesses connect with families across the country while creating profitability for the TV stations. In addition to extensive branding experience, Campbell is familiar with the challenges and opportunities of local news, having served in director and editor positions at a number of local and national TV stations, including CNN. Her media career has crossed through some of the smallest of markets, like Casper, Wyoming, to some of the largest such as Atlanta. Campbell earned her bachelor of science in journalism from the University of Colorado Boulder.
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The Branded Content Project
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