Lane is the dynamic leader of Local Media Association, a thriving and innovative organization that works with over 2,800 local media brands (newspapers, TV stations, radio stations, digital news sites & more), as well as several hundred R&D partners in the industry. LMA’s mission is to help local media companies discover, vet and test business models that will support news.
She is the 2019 recipient of the Borrell Award of Merit, presented each year to an executive who has done the most to foster innovation in the local media industry.
LMA assists media companies with digital and cultural transformation via cutting-edge programs, conferences, webinars, research, experiential opportunities & training. Lane is the author of numerous industry reports over the past few years on a wide variety of subjects. She blogs about disruptive innovation on a regular basis and is a sought-after speaker at media events in North America and Europe.
Lane’s top focus areas for 2020 are: the launch of three news collaboratives, that also focus on business transformation; three funds that have collectively raised $1.9MM to date – the fund for local journalism, the fund for Black journalism and the COVID-19 local news relief fund; the launch of the Center for Journalism Funding including a lab with 15 publishers and The Branded Content Project with 24 beta partners.
She has developed LMA into one of the most progressive and forward-thinking media associations in the world.
Lane spent 13 years in the newspaper industry as publisher, ad director and senior level executive in Pa., Conn. and Mo. before taking over LMA in 2000.
She is also the Immediate Past President of the Villanova University Alumni Association.
Bluefin Technology Partners Powers the Douglas Budget for Self-Service Advertising and Digital Classified Marketplace