Staff

The LMA team is passionate and experienced in all areas of the local media ecosystem including: newspapers, TV stations, digital, radio, startups, consulting, research & development and more. Most of the staff has spent significant time working in the industry before joining the LMA team. Call on any of us, anytime, for any reason. We’re here to help!

Lane is the dynamic leader of Local Media Association, a thriving and innovative organization that works with over 2,800 local media brands (newspapers, TV stations, radio stations, digital news sites & more), as well as several hundred R&D partners in the industry. LMA’s mission is to help local media companies discover, vet and test business models that will support news.

She is the 2019 recipient of the Borrell Award of Merit, presented each year to an executive who has done the most to foster innovation in the local media industry.

LMA assists media companies with digital and cultural transformation via cutting-edge programs, conferences, webinars, research, experiential opportunities & training. Lane is  the author of numerous industry reports over the past few years on a wide variety of subjects. She blogs about disruptive innovation on a regular basis and is a sought-after speaker at media events in North America and Europe.

Lane’s top focus areas for 2020 are: the launch of three news collaboratives, that also focus on business transformation; three funds that have collectively raised $1.9MM to date – the fund for local journalism, the fund for Black journalism and the COVID-19 local news relief fund; the launch of the Center for Journalism Funding including a lab with 15 publishers and The Branded Content Project with 24 beta partners.

She has developed LMA into one of the most progressive and forward-thinking media associations in the world.

Lane spent 13 years in the newspaper industry as publisher, ad director and senior level executive in Pa., Conn. and Mo. before taking over LMA in 2000.

She is also the Immediate Past President of the Villanova University Alumni Association.

Nancy Lane

CEO (843) 504-1019 nancy.lane@localmedia.org

Lindsey Leisher Estes

DIRECTOR OF MEETINGS & MEMBER SERVICES (410) 838-3018 lindsey.estes@localmedia.org

Lindsey Estes has a strong background in marketing and social media and spent five years working for the Newspaper Association of America. While at NAA, she specialized in helping smaller-market publishers and organizing the annual mediaXchange conference. She is a graduate of the University of Virginia Tech.

Lindsey Leisher Estes

DIRECTOR OF MEETINGS & MEMBER SERVICES (410) 838-3018 lindsey.estes@localmedia.org

Jay Small

CHIEF OPERATING OFFICER jay.small@localmedia.org

Jay Small is Chief Operating Officer of Local Media Association. He helps guide and oversee key LMA programs serving the local media industry, including conferences, Innovation Missions and other events; Chief Digital Clubs and Chief Content Clubs; R&D initiatives; and enabling technology and content platforms.

He previously served as President of Cordillera Digital, a division of Cordillera Communications that drove digital strategy, sales, marketing, and operations for TV stations nationwide. A transformative executive with a background in business leadership and creative arts, Small held senior posts at The E.W. Scripps Co., Belo Corp., and Thomson Consumer Electronics. He has also driven digital growth as a strategic consultant, with clients including major media groups, trade associations, a global pharmaceuticals company, financial institutions and small businesses.

Small earned an MBA from Kennesaw State University and a bachelor’s degree in journalism and political science from Southern Illinois University. A guitar enthusiast, he enjoys performing in rock/blues bands.

Jay Small

CHIEF OPERATING OFFICER jay.small@localmedia.org

Janice Norman

DIRECTOR OF ACCOUNTING AND FINANCE (231) 839-8651 janice.norman@localmedia.org

Janice has been LMA’s Director of Accounting and Finance since September 2001. Her previous accounting positions included, Accounting Supervisor, Senior Accountant, and Budget Analyst. She has experience in banking, legal, travel, property management, and transportation industries.

Janice received a Bachelors of Science degree in Business Administration with an Accounting and Finance Specialty from Lawrence Technological University.

She enjoys spending time with her family, especially her new grandson, the outdoors, gardening and the lakes of Northern Michigan.  Janice has also volunteered her accounting services to various organizations through the years.

Janice Norman

DIRECTOR OF ACCOUNTING AND FINANCE (231) 839-8651 janice.norman@localmedia.org

Julia Campbell

BRANDED CONTENT MANAGER (404) 808-8262 julia.campbell@localmedia.org

Julia is a branded content strategist and innovative project manager who is leading a combined initiative focused on branded content for the Local Media Association, Local Media Consortium, and the Facebook Journalism Project. A former Gray Television executive with extensive branded content experience, Campbell is leading a group of 29 broadcasters, print, and digital publishers who are testing out promising business models. The ultimate goal is to report back to the industry and provide playbooks that publishers can use to succeed and grow revenue in their local markets.

Campbell spent nearly a decade at Gray Television, previously as vice president of media systems, where she created MomsEveryday, an award-winning television, digital, social and OTT branded content initiative focused on helping local businesses connect with families across the country while creating profitability for the TV stations. In addition to extensive branding experience, Campbell is familiar with the challenges and opportunities of local news, having served in director and editor positions at a number of local and national TV stations, including CNN. Her media career has crossed through some of the smallest of markets, like Casper, Wyoming, to some of the largest such as Atlanta. Campbell earned her bachelor of science in journalism from the University of Colorado Boulder.

Julia Campbell

BRANDED CONTENT MANAGER (404) 808-8262 julia.campbell@localmedia.org

Tonya Ratajczak

DATA ENTRY SPECIALIST (231) 839-8651 tonya.ratajczak@localmedia.org

Tonya is the Data Entry Specialist for Local Media Association. In addition to the upkeep and maintenance of the LMA database for membership and events, she also assists in day-to-day LMA accounting duties.

Her professional background includes database management, e-marketing and communications, record-keeping and photography.

A graduate of the University of Michigan (GO BLUE!), she is an active mother of four. Blessed to be living in the beauty that is northern Michigan, she enjoys boating with her family and friends, singing for the church, dabbling in piano and guitar, and relaxing with a good book.

Tonya Ratajczak

DATA ENTRY SPECIALIST (231) 839-8651 tonya.ratajczak@localmedia.org

Emilie Lutostanski

DIRECTOR OF THE LOCAL NEWS RESOURCE CENTER (218) 303-9421 emilie@localmedia.org

Emilie Lutostanski is the director of LMA’s Local News Resource Center, a partnership with Facebook, Instagram and CrowdTangle. She collaborates with local media organizations to refine social media strategies, discover and share industry successes, and support the adoption of new social tools.

Emilie has helped nonprofits, businesses and newsrooms strategize captivating content and heighten audience engagement through social media for more than ten years. Previously she led digital product development, enhancement, and monetization strategies, online content innovation, and extensive training as Community Impact Newspaper Company’s first digital product manager. She oversaw a complete website redesign and content shift that led to record-breaking traffic, engagement and sales.

In 2017, she accepted four awards from LMA’s 2017 Digital Innovation Competition, including best social media strategy and best local news strategy. Last year she was named to Editor and Publisher Magazine’s 25 under 35 professionals in the industry.

Emilie is a graduate of Texas State University – San Marcos with a bachelor of arts degree in journalism. She has experience working in radio and newspaper newsrooms including as a reporter, editor, community manager, managing editor, and producer. She volunteers as a board member and marketing director for the nonprofit Austin Humanists at Work.

Emilie Lutostanski

DIRECTOR OF THE LOCAL NEWS RESOURCE CENTER (218) 303-9421 emilie@localmedia.org

Nick Charles

CONSULTANT / COLLABORATIVE PROJECT MANAGER, Fund for Black Journalism

Nick Charles is a writer, editor, and communications executive who has worked for local and national media including NBC News, The Plain Dealer in Cleveland, Ohio, People magazine, and AOL Black Voices. Charles has extensive expertise in communications across multiple industries and says he aims to use his skill set to preserve the Fourth Estate.

Nick Charles

CONSULTANT / COLLABORATIVE PROJECT MANAGER, Fund for Black Journalism

Camryn Allen

LMA Intern – Philanthropic Journalism Initiatives Camryn.allen@localmedia.org
Camryn is a rising senior at Villanova University studying Communications, Global Studies, and Peace & Justice Studies. With developed interests in human rights, communications, and policy-making, she collaborates with others to improve representation, access, and opportunities with underserved communities. Fundraising, organizing events, social media, and community outreach all fall within Camryn’s background and she is excited to be gaining insight into the impacts of LMA and local media on communities and causes she is passionate about.

Camryn Allen

LMA Intern – Philanthropic Journalism Initiatives Camryn.allen@localmedia.org

Jim Brady

LMA Consultant - Oklahoma Media Project and Chicago Collaborative 215-821-8477 jim@spiritedmedia.com

Jim Brady is the founder and CEO of Spirited Media, a mobile-focused local news startup.

Jim has spent almost 20 years in digital news, working in both digital-only and legacy operations, and has the gray, thinning hairline to prove it. He came to the digital world in April 1995 as sports editor of Digital Ink, the Washington Post’s first new media effort. He was on the core team that launched washingtonpost.com in June 1996 and has been a sucker for all things digital ever since.

Along the way, Jim has served as executive editor of washingtonpost.com, general manager of the now-deceased TBD.com, editor-in-chief of Digital First Media and in various executive roles at America Online.

During Jim’s tenure as executive editor of washingtonpost.com, the site won a national Emmy award for its Hurricane Katrina coverage, a Peabody Award for its “Being a Black Man” series, an Editor & Publisher award for Best Overall Newspaper-Affiliated Web Site, two Digital Edge awards for Best Overall News Site, a Knight-Batten Award for Innovations in Journalism, two Scripps Howard Foundation National Journalism Awards, four Edward R. Murrow Awards for Best Non-Broadcast Affiliated Web Site, and more than 100 White House News Photographers video awards.

At Digital First Media, Jim was the editor overseeing 75 daily newspapers, 292 non-daily publications and 341 online sites. He also oversaw the conception. launch and — eventually — the demise of Project Thunderdome, a centralized digital innovation hub that produced high-quality news products for DFM properties.

At TBD, Jim built a local news operation dedicated to comprehensive coverage of the Washington, D.C. region that combined the values of traditional journalism and the power of citizen journalism. As general manager of TBD, he was responsible for the business operations and editorial oversight of both TBD.com and TBD TV, a 24-hour local cable news station.

During Jim’s four-plus years at America Online, he served as Group Programming Director, News & Sports; Executive Director, Editorial Operations; and Vice President, Production & Operations. During his time at AOL, Brady was in charge of the service’s coverage of the 9/11 terrorist attacks and the 2000 presidential election.

Jim is also a Past President of the Online News Association, where he’s been a board member since 2005. He also serves on the boards of the American Society of News Editors and the National Press Foundation, on the National Advisory Board of the Poynter Institute and on the advisory boards of GlobalPost, Kaiser Health News, The American University School of Communication and the Fiscal Times.

Brady earned a Bachelor of Arts degree in Print Journalism from The American University in 1989. Born in Queens, N.Y. and raised in Huntington, N.Y., he lives with his wife, Joan, and two stubborn beagles in Great Falls, Va.

In his spare time, Jim likes to rant on Twitter about the New York Jets, drinks an ungodly amount of Diet Pepsi, listens to Rush and, according to Philadelphia Magazine, wears Dad jeans.

Jim Brady

LMA Consultant - Oklahoma Media Project and Chicago Collaborative 215-821-8477 jim@spiritedmedia.com

Terese Kartholl

LMA Consultant - NewsFuel (773) 551-2117 terese@tmkconsultingservices.com
Terese has over 12 years working in fundraising at top-tier higher education institutions. Her work has focused on engaging alumni and donors through events, committees, and personal cultivation. She has worked on two fundraising campaigns, $500 million dollars and $200 million dollars respectively. In her consulting work she helps nonprofit organizations build relationships, raise money and communicate with prospects and donors.

Terese Kartholl

LMA Consultant - NewsFuel (773) 551-2117 terese@tmkconsultingservices.com

Peter Lamb

LMA Consultant - The Branded Content Project and The Fund for Black Journalism lambps@aol.com

LMA Consultant | LAMB Consulting

With over three decades of marketing experience, Peter Lamb has worked with some of the world’s largest media companies and helped orchestrate some of their most impressive successes. As a strategy consultant Peter transforms media companies to make them more efficient, more competitive, and more profitable. For Peter’s clients, this entails an unprecedented focus on NEW-NEW revenue, an approach that targets customers that have never used the client’s products or services.
Born in Cape Town, South Africa, Peter Lamb went on to become an internationally-known tennis star, competing at both Wimbledon and the US Open between 1975 and 1982. He earned an undergraduate degree from Vanderbilt University and his MBA from the Harvard Business School. Peter then set about doing marketing work for big names like IBM and Harte Hanks Communications until 1991, when he founded Lamb Consulting and began harnessing his unique and proven approach to marketing and business to guide publications all over the world.
Since the inception of Lamb Consulting, Peter has worked with an extensive list of clients that span the globe. He has consulted with El Clasificado, the largest weekly Spanish-language publication in the US, the Wall Street Journal, Google and Facebook. He has also advised the Black Press Media Group in Canada, the Honolulu Star-Advertiser, and Star-Metroland Media. From Saudi Arabia, South Africa, Hungary, Great Britain, and Singapore to Toronto, Los Angeles, and New York— Peter has helped transform publications and empower them to become more effective and profitable.  His speaking engagements, seminars and webinars have been endorsed by many national/international media events, including the WAN-IFRA World Newspaper Congress, International Classified Marketing Association, Local Media Association, and more.
When Peter isn’t busy transforming businesses, he spends his time with his family and enjoying the outdoors. He’s an avid reader and finds his inspiration from the stories of athletes, entertainers, and world figures that have overcome difficult circumstances to achieve something great.

Peter Lamb

LMA Consultant - The Branded Content Project and The Fund for Black Journalism lambps@aol.com

Brooke Warner

LMA Consultant - COVID-19 Local News Fund brooke.warner@localmedia.org

LMA Consultant

Having passionately dedicated her 25+ year career to helping local and niche media thrive, Brooke is an award-winning Internet pioneer and media transformation thought leader always on the lookout for trends and market opportunities to build revenue models, and create significant audience wins. She’s worked in markets of all sizes, rolled up her sleeves with individual SMBs, been instrumental to the success of a handful of early stage start-ups, and has had the distinct pleasure of working strategically with some major brands such as Red Bull, Adidas, and Shark Week for Discovery. She has ecommerce experience with Amazon sales optimization and advertising, and has been a prolific content producer of every type including news, online media, television programming, OTT, and feature films. Brooke firmly believes that local media health and community health go hand in hand.

Brooke Warner

LMA Consultant - COVID-19 Local News Fund brooke.warner@localmedia.org