The beta partner profiles: Growing Community Media


Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:

We’ve created a quarterly branded content series campaign to tell the story of Austin Coming Together – an organization serving Chicago’s under-served West Side to increase the collective impact of its member organizations on improving education and economic development outcomes for the Austin/Chicago community.

Branded content is an important revenue opportunity for media groups and for advertisers because ... It gives the opportunity to for organizations to tell their story beyond traditional display advertising, while becoming a key revenue source for media companies.

 

Branded content is an important revenue opportunity for media groups and for advertisers because …

It gives the opportunity to for organizations to tell their story beyond traditional display advertising, while becoming a key revenue source for media companies.

The aspect of the Branded Content Project Beta Group that excites us the most is …

We’re excited to be part of group while receiving leadership from LMA’s Julia Campbell.

We hope to learn [fill-in-the-blank] through the Branded Content Project:

How to access resources that allow us to do a better job of pushing our content out and growing our audience.

If a media organization were just starting to sell branded content, we would tell them …

Branded content is fun yet challenging. Very different work and style than traditional editorial and traditional display advertising. It takes a while to develop the right team who can work well with and serve the needs of clients.

Meet Team Growing Community Media