The beta partner profiles: Masthead Maine – Portland Press Herald


Branded content is an important revenue opportunity for media groups and advertisers because …

Our branded content initiative has been growing steadily and benefits from four major product lines: 1) Creating custom solutions and unique content for clients 2) Creating product lines that advertisers can attach themselves to (real estate premier property, etc.) 3) Finding ways to connect sponsors to newsroom-created content and 4) successful and engaging live events, partnering with the newsroom and beyond.

Branded content is an important revenue opportunity for media groups and advertisers because … It leverages the reach and audience that media companies have but allows organizations to tell their own stories.

 

Branded content is an important revenue opportunity for media groups and advertisers because …

It leverages the reach and audience that media companies have but allows organizations to tell their own stories.

The aspect of the Branded Content Project Beta Group that excites us the most is …

Meeting peers in similar roles and sharing success stories (and failures) so that we can all progress and learn new strategies.

We hope to learn [fill-in-the-blank] through the Branded Content Project:

How to better engage and educate our sales force in the presentation of branded content solutions—and then how to better present those solutions to our advertisers in order to demystify and encourage them to take what they see as a risk.

If a media organization were just starting to sell branded content, we would tell them …

Make time and space for judgment-free brainstorming—involve all stakeholders to create buy-in. Listen to your advertisers and know your audience: You are the experts on what your audience likes. Be flexible in meeting your clients’ needs, but don’t lose sight of what works or you will not be able to deliver results.

Meet Team Masthead Maine