The beta partner profiles: Skyline


Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:

As Molly DeWolf Swenson of AdWeek explained: “If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them.”

Branded content offers a unique opportunity to use a larger canvas to tell clients’ stories. It provides an experience, a personal connection and in return, gains a lifetime of loyalty.

We want to communicate and amplify these stories through premium mechanisms such as video, social influencers, and immersive & virtual experiences.

Branded content is an important revenue opportunity for media groups and advertisers because …

It entertains, it teaches, it inspires. It grabs the attention of today’s consumer and drives better brand engagement returns than standard content. It’s become more popular as it has expanded into podcasts, videos, web series, articles, listicles, and even virtual reality.

The aspect of the Branded Content Project Beta Group that excites us the most is …

the opportunity to have access to R&D partners who may be able to assist us in our branded content initiative.

We hope to learn [fill-in-the-blank] through the Branded Content Project:

Data-driven approach to determining content and user-engagement for local businesses.

If a media organization were just starting to sell branded content, we would tell them …

That branded content is not just large-scale efforts undertaken by huge brands, but can be highly effective for local businesses as well.

Meet Team Skyline