The beta partner profiles: The Post and Courier


Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:

We’d like to be able to up our game with Adobe After Effects. We have a strong videographer – Matt – but he doesn’t have the additional skill of being able to provide what After Effects brings . We’re looking for some 1-on-1 training to help enhance this skill for Matt and our company.

 

Branded content is an important revenue opportunity for media groups and advertisers because … It's content and content is king. It can live forever in search, brings personality to your brand like ads can't.

 

Branded content is an important revenue opportunity for media groups and advertisers because …

It’s content and content is king. It can live forever in search, brings personality to your brand like ads can’t.

The aspect of the Branded Content Project Beta Group that excites us the most is …

Being able to continue to learn what other companies are doing. We also own Content That Works so we’ve been able to use some of the tips already to benefit us.

We hope to learn [fill-in-the-blank] through the Branded Content Project:

Better ways to utilize video

If a media organization were just starting to sell branded content, we would tell them …

hire great freelancers or writers, people you and your clients will trust; Be flexible to different industries when selling. Stress that content is king.

 

Meet Team Post and Courier