Describe your initiative, what you see as the strongest elements of your program, and what makes it unique:
Village Media has spent the past year developing an integrated program for local businesses called the Community Leaders Program (CLP). The CLP includes elements of traditional display advertising but the core of the program focuses on market-specific sponsored journalism and branded content as a comprehensive advertising solution for local businesses.
Branded content is an important revenue opportunity for media groups and advertisers because …
The aspect of the Branded Content Project Beta Group that excites us the most is …
We’re looking forward to collaborating with other hyper-local media publishers to discover the best ways to drive value for local businesses.
We hope to learn [fill-in-the-blank] through the Branded Content Project:
If a media organization were just starting to sell branded content, we would tell them …
Meet Team Village Media
Using the right tool for the right project matters: Social News Desk shows ways to amplify content, message and revenue
Video explainer: Why you need to add corporate social responsibility to your branded content campaigns