The Branded Content Project

The Business of Storytelling

Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers. This powerful revenue stream has shown to be a success for many media organizations. The branded content project is designed to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.

The branded content project is part of a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms across both the LMA and LMC membership better understand, develop and implement revenue streams through branded content both on and off Facebook.

Why Apply?

The Project

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