At this month’s Media Transformation Conference in Kansas City attendees interested learning about what Facebook is doing to help publishers maximize digital subscriptions, will get a deep dive into the social media company’s offerings.
A several-hour long digital subscription and revenue models workshop will include a presentation by Josh Mabry, Strategic Partner Development, Facebook. Mabry will provide an update on Facebook’s digital subscription offering within Instant Articles (for the first time, publishers can use a paywall inside of Instant Articles).
He will also share some of the results from the newspapers that participated in Facebook’s $3.5 million digital subscription accelerator program.
To get all caught up on what’s happening with Facebook and digital subscriptions, here’s some reading:
First, here’s the news straight from Facebook
CNet: Facebook shares results of news subscription test
This piece notes that the subscription testing done at a few large news organizations with Facebook generated pretty favorable results.
Here’s a big one: Facebook says users who saw Instant Articles in their news feed were 17 percent more likely to become a subscriber.
Digiday: ‘To sit down with them is valuable’
Facebook’s accelerator is providing lots of value to publishers. A Tronc digital executive told Digiday networking, learning about best practices and getting a grant to go after a new subscriber acquisition initiative were all benefits. Read more about what’s in the accelerator.