The impact Facebook’s digital subscription efforts and accelerator program are having

At this month’s Media Transformation Conference in Kansas City attendees interested learning about what Facebook is doing to help publishers maximize digital subscriptions, will get a deep dive into the social media company’s offerings.

A several-hour long digital subscription and revenue models workshop will include a presentation by Josh Mabry, Strategic Partner Development, Facebook. Mabry will provide an update on Facebook’s digital subscription offering within Instant Articles (for the first time, publishers can use a paywall inside of Instant Articles).

He will also share some of the results from the newspapers that participated in Facebook’s $3.5 million digital subscription accelerator program.

To get all caught up on what’s happening with Facebook and digital subscriptions, here’s some reading:

First, here’s the news straight from Facebook

Facebook has put out two pieces recently, one on how they are investing in news subscriptions and another loaded with details on their accelerator.

CNet: Facebook shares results of news subscription test

This piece notes that the subscription testing done at a few large news organizations with Facebook generated pretty favorable results.

Here’s a big one: Facebook says users who saw Instant Articles in their news feed were 17 percent more likely to become a subscriber.

Digiday: ‘To sit down with them is valuable’

Facebook’s accelerator is providing lots of value to publishers. A Tronc digital executive told Digiday networking, learning about best practices and getting a grant to go after a new subscriber acquisition initiative were all benefits. Read more about what’s in the accelerator. 

REGISTER HERE FOR THE MEDIA TRANSFORMATION CONFERENCE.