When news is breaking, every minute of a news organization’s time matters. To address this reality, the Google News Initiative has created a business optimization playbook to help manage this unprecedented moment. The goal is to help publishers ensure their news stories reach the correct and largest possible audience, while implementing best practices to help optimize revenue.
LMA survey: Remote work, new products, workforce cuts among media changes most likely to be ‘new normal’
For publishers new to grants, it’s about having a good story to tell: 7 tips for local news grant writing