For traditional media outlets, marketing products offered to their customers used to consist of managing a few key channels. The knowledge base, skill set and technology platforms demanded by the market ran deep but narrow. Over the past decade, a rapid evolution in technology has caused immense change in consumer behavior, and therefore has shifted the needs from consumer businesses. Suddenly, the successful marketing mix requires not only maintaining traditional channels, but adding new ones at an ever-increasing pace.
Navigating this revolution can feel like sailing through uncharted—and sometimes stormy—waters. Finding the time, knowledge base, skill set and resources to support a much broader spectrum of marketing channels for your customers is, and can be prohibitive for many. In fact, the challenges presented to traditional media organizations by this wave of new technologies may seem insurmountable. But they’re not. Making smart decisions to add tools to your portfolio that complement existing products will generate lasting success.
Probably the most valuable tool to help guide you towards success in this new day and age is an all-in-one marketing platform. The modern-day marketing platform should include all the most important tools a business customer would need to grow their business. Here are a few tools any good marketing platform should include, and why your business customers need them.
We’ve all heard the phrase, “Content is king.” It’s true—even for your business customers. If they want to participate in meaningful conversations with their customers, position themselves as experts in their field, and increase their exposure online—content is the way to do it. The caveat? The content needs to be quality, meaningful and consistent. A new article or blog post every few months hidden on some obscure page of their business website won’t fill the need.
Most local businesses don’t have the time, know-how, or frankly, the desire to create the kind of content they need—especially on a regular basis. A great all-in-one platform will offer an easy way to create and manage this content. Even better—some come with a service element whereby the content will be created for the business.
Search Engine Optimization
Anyone around for the start of the digital revolution knows that SEO is no newcomer to the digital marketing party. One of the first tools in digital marketing, SEO has evolved drastically, and continues to do so every day. But it remains one of the most effective and important tools. We now look at it as more of a “must-have” tool, a foundation for the rest of a business’ digital marketing strategy, and therefore, an essential component of every all-in-one platform.
A great solution will ensure that content is written and structured properly. Most importantly, a great solution will track the SEO efforts and report how rankings are improving. Again—a really great solution will add that service element in so businesses don’t have to manage it all themselves.
The mac-daddy of all digital marketing tools, and with one of the best ROIs in all of marketing, email marketing is a big winner for your local business customers. But few local businesses have the time, money or desire to secure a separate email platform to manage their email marketing. So, they end up not doing email marketing at all. Huge missed opportunity there! If you offer your customers an all-in-one platform that includes an email solution, you’re holding the golden ticket. You’re providing them with a simple, easy-to-use tool to gain them big time business from current and existing customers, without a major expense or drain on resources.
Social Media Management
For local businesses, having a presence on social media is no longer a “nice-to-have.” It’s mandatory. Increasingly, their customers are consulting social media platforms for information about local businesses, for recommendations from friends, for reviews, etc. Social media is a treasure trove of potential customers for the local businesses you serve.
But social media can also be overwhelming to small businesses if not managed properly. Frequent engagement is key on social media. For many local businesses, though, they simply don’t have the manpower to constantly monitor all their social media profiles.
That’s where the all-in-one platform you’re going to offer them comes into play. All-in-ones will pull in everything businesses need to know from all their different platforms—and allow them to manage it in one convenient place. No more remembering login information for multiple social media networks. No more wasting time logging in to each one. Imagine the benefit to a small business of being able to see everything they need to know about their major social media profiles all in one place.
These are just a few of the many tools all-in-one marketing platforms offer businesses. By including a platform in your product offering to customers, it’s like you’re handing them extra time, more customers and saving them money. Let’s face it—your customers are looking for ways to get more done without spending more time or money. An all-in-one will do just that.
The icing on the cake? By adding a great marketing platform to your product portfolio, you provide a way for both your business and your customers’ businesses to rock the digital revolution. Plus, you’ll protect your existing revenue all while generate a new revenue stream. Your customers win, you win.
Need help offering an all-in-one marketing platform? Visit Vivial.net/partners or contact Joe Pellitteri at firstname.lastname@example.org