We need to Accelerate Local NOW
When we launched Accelerate Local nine months ago, we had high aspirations and one mission: to reinvent business models for news. Having launched six projects and 53 strategic partnerships with local media companies, we are just getting started.
Over the next two weeks, you’ll see testimonials from our participants about the cultural, educational and financial impact Accelerate Local has had on their businesses. Through the GNI Subscriptions Lab, the Branded Content Project and other Accelerate Local initiatives, we’ve helped local media organizations realize new revenue and transformational milestones on a path to sustainability.
To continue this work, we need funding. On Giving Tuesday, December 3, we’ll launch. Accelerate Local NOW — a one-week giving campaign to fund the important work of Accelerate Local to reinvent business models for news. As an extra incentive, Local Media Association will match every dollar up to $100,000 received now through the end of the year, and there are thank-you gifts for donations that surpass $100. We are incredibly thankful for the funds raised so far from individual donors and companies invested in the future of local news.
It is a critical time in the journalism industry. Accelerate Local is leading media innovation at scale and sharing everything we learn. Will you join our important work by making a contribution?
Nancy Lane, President
Local Media Association