Archived Webinars

Local Media Association offers webinars on a wide range of topics. Check back weekly for the latest webinars.

1/19/2016 ‘Transforming a Local Media Company Video | Presentation 1/17/2016 ‘Better Results Through Better Strategic Planning: 15 Sure-Fire Tips’ Video | Presentation 12/15/2016 ‘How to Up Your Events Game: 6 Case Studies’ Video | Presentation 12/13/2016 ‘3 Disruptive Local Media Bets for 2017 (and the thinking behind them)’ Video | Presentation 12/6/2016 ‘Overcoming Digital Objections from SMBs’  Video | Presentation 11/3/2016 ‘How Well Do You Know Your Sales Team?’ Video | Presentation  10/27/2016  ‘Building Sales Momentum through Coaching’ Video | Presentation  10/25/2016 ‘Key Trends in Mobile Advertising’ Video | Presentation 10/13/2016 ‘The Real Revenue Drivers in Social Media Management’ Video | Presentation 10/6/2016 ‘Follow the Money: What’s Hot in Digital Products and Services’ Video | Presentation 10/4/2016 ‘Knowing Your Customers Business: The Key to Selling Value’ Video | Presentation 9/28/2016 Search Influence R&D Partner Webinar – ‘How 3 Businesses Increased Organic Traffic and Time Spent on Site’ Video | Presentation 9/13/2016 ‘Events Marketing: Creating a Great Social Strategy’ Video | Presentation 9/7/2016 Vendasta R&D Partner Webinar – ‘Realizing Digital Revenue: Top 5 Things to Nail in Your Sales Approach’ VideoPresentation 8/23/2016 Top 5 Takeaways from the Digital Agency Summit Video | Presentation 8/16/2016 Partnering for Success Video | Presentation 8/9/2016 Sales Managers: What To Do and What Not To Do Video | Presentation 8/4/2016 Case Study: Launching a Digital Agency in a Small Market Video | Presentation 7/12/2016 Cause-Marketing: A Great Cause for Events Video | Presentation 7/19/2016 Cross-Platform Strategies: 2016 Local Advertising Forecast Update Video | Presentation 7/7/2016 Roadmap: Thinking Like a Startup Video | Presentation 6/23/2016 Three Winning Strategies for Media Transformation Video | Presentation 6/14/2016 Leveraging Your Core Audiences – Prep Sports and Scholastic Events Video | Presentation 6/9/2016 Innovation Mission Top Takeaways Video | Presentation 5/17/2016 Consumer Events: The #1 Category for Local Media Companies Video | Presentation (all presentations combined) 4/28/2016 5 Things You Need to do for a Successful Digital Agency Video | Presentation 4/26/2016 Radical Changes in Local Advertising for 2016 Video | Presentation 4/19/2016 Adding a Dedicated Digital Rep: How one media company is making it work Video | Presentation 4/12/2016 How to Crush with Social Media Contests VideoPresentation 4/7/2016 Promotions: Engagement Drives Revenue Growth Video | Presentation 3/24/2016 Don’t Be Left Out in the Cold! Grab the Keys and Unlock the Door to Email Revenue Video | Not Available 3/17/2016 Cold Calling Alternative: Learn How to Create an Inbound Lead Strategy Video | Presentation 3/15/2016 Events Are the Third Leg of the Media Transformation Stool Video | Presentation 3/10/2016 Develop a Video Strategy: Denver Post case study VideoPresentation 2/26/2016 Building the Right Customer Rapport Video | Presentation 2/16/2016 The Opportunity in Localizing National Brands VideoPresentation 2/9/2016 Building Culture: Beyond Ping-Pong Tables Video | Presentation 2/2/2016 How Newsy Can Help Your Site Attract, Engage and Monetize Millennials VideoPresentation 1/26/2016 How to Attract and Retain Quality Sales People VideoPresentation 1/19/2016 What You Need to Know About Ad Blocking VideoPresentation 1/12/2016 Transforming a Local Media Company VideoPresentation 1/7/2016 2016 and Beyond in Local Advertising, Promotions and Digital Services: The Future is Present VideoPresentation 12/3/2015 Mobile Matters. A Lot it Turns Out Video | Presentation 11/19/2015 Think Big: Starting Your Own TV Channel Video | Presentation 11/12/2015 Not a Subscriber Paper: Would your readers pay you anyway? Video | Presentation 11/10/2015 Overcoming Common Client Objections to Digital Advertising Video | Presentation 11/5/2015 Workshop: How to Use Snapchat Video | Presentation 11/03/2015 Purchase Cycle: The Customer Journey Video | Presentation 10/29/2015 Twitter for Local Media Executives Video | Presentation 10/27/2015 Growing Your Site’s Marketplace Video | Presentation 10/13/2015 Online Video Advertising: Following the Money into 2016 Video | Presentation 10/6/2015 Segmentation & Audience Development Video | Presentation 9/17/2015 Fast Forward: Video is on a Roll Video | Presentation 9/15/2015 Local Lists: Creating Compelling Content Video | Presentation 9/3/2015 How to Motivate your Sales Team Video | Presentation 8/25/2015 Make New Social Media Platforms Work for Your Clients Video | Presentation 8/20/2015 It Takes More than Impressions: How to Build an Integrated Digital Campaign Video | Presentation 8/11/2015 Content Disruptors: More Than Cat Videos Video | Presentation 8/6/2015 Are You a Datasexual: Making Magic with Your Email Database Video | Presentation 8/5/2015 Innovation Mission: Bold Changes Needed – Culture, Content, Mobile & Data/Analytics Video | 7/28/2015 Transforming to Embrace Disruption (please excuse the dust…) Video | Presentation 7/8/2015 Convert More Digital Ad Sales Using Digital Conversation Starters Video | Presentation | Worksheet 7/7/2015 The Adventures of Billy Penn Video | Presentation 6/30/2015 U.S. Local Media Forecast Update Video | Presentation 6/23/2105 Bracing for Beacons: Why the matter (a lot) Video(not available) | Presentation 6/11/2015 Beyond Unsold Ad Space: Programmatic Advertising Video | Presentation 6/4/2015 The Rise of Video Video | Presentation 5/28/2015 Making Money with Social Media! Video | Presentation 5/14/2015 Digital Data Capture and Analytics with ROI Case Studies Video | Presentation 5/5/2015 Digital’s Impact, by the Numbers Video | Presentation 4/30/2015 Sales by the Numbers Video | Presentation 4/28/2105 Events Marketing: Keys to success Video | Presentation 4/21/2105 Programmatic Buying Basics on Demand-Side Platforms Video | Presentation 4/7/2015 Why Your Clients are Flocking to Angie’s List (and Others) Video | Presentation 4/2/2015 Don’t Let Dollars Drop Through Your Fingers! Turn Your ‘Advertise with Us’ messages into Lead Generation Tools Video | Presentation 3/24/2015 Borrell’s AE Survey 2015: Assessing local digital Video | Presentation 3/19/2015 Get Acquainted with LMA Benefits Video | Presentation 3/12/15 State of Media Sales Survey VideoPresentation 3/11/15 Native Advertising: Case Study of What Works and What Doesn’t Video | Presentation 2/26/15 Why Service Industry Verticals are a Perfect Target for Social & Mobile Video | Presentation 2/19/15 How Promotions Drive Measurable Results for Advertisers Video | Presentation 2/10/15 Recruitment Advertising: 2015 and Beyond Video | Presentation 1/28/15 Have You Transformed Your Business? Video | Presentation 1/20/15 Local Commerce Monitor Wave 18: Use of Newspaper Advertising Video | Presentation 1/13/15 Where It’s All Headed: What Local Media Companies Will Look Like in 2024 Video | Presentation 12/09/14 A Crash Course for Modern Local Media Video | Presentation 11/20/14 Big Data & Local Media: Using Data to Grow Audience and Revenue Video | Presentation 11/18/14 Digital Agency Summit: The Hottest Takeaways Video | Presentation 11/13/14 Growing Audience with Visual Journalism Video | Presentation 10/31/14 How to Use the LinkedIn Publisher Tool to Become a Thought Leader in Your Community Video | No PPT 10/27/14 LinkedIn for Journalists Video | No PPT 10/20/14 How to Develop an Exciting & Compelling LinkedIn Profile & Why It Matters to Your Business Video | No PPT 10/13/14 What Every Local Media Executive Should Know About LinkedIn Video | Presentation 10/8/14 Bing – Holiday: Insights for Marketers Video | Presentation 9/16/14 Borrell: Local Ad Spending Update Video | Presentation 9/11/14 30 Things U Need 2 Know When Selling Social + Mobile Video | Presentation 9/04/14 The Art and Science of Needs Assessment Video | Presentation 8/28/14 Visualize Revenue: Video in the Newsroom Video | Presentation 8/14/14 The Rise in Big Data: Media Begins Following the Numbers Video | Presentation 8/7/14 Raising Revenue: Crowdfunding and Micropayments Video | Presentation 7/22/14 Capture More Healthcare Revenue in Your Market Video | Presentation 7/15-17/14 Virtual Ad Conference VAC Presentations can be found on the 2014 Presentations page. 7/11/14 A Game Changer for Local Media Execs The webinar and presentation can be purchased here. For IM participants, report buyers and webinar registrants the webinar is available for free – contact for the discount code. 7/10/14 Native Adv Update: Stunning Revenue Growth Ahead Video | Presentation 6/24/14 5 Things You Can Learn From Contributors Video | Presentation 6/10/14 Can Hyper Local Sites Make Money? Video | Presentation 6/3/14 Classifieds: 5 Things You Need To Do Video | Presentation 5/27/14 How to Measure and Track Circulation Video | Presentation 5/13/14 Local Media Sales Transformation Video | Presentation 5/6/14 Social Media and the Future of Audience Development Video | Presentation 5/1/14 Understanding the Pros and Cons of the ‘Paywall’ Video | Presentation 4/24/14 Multi-Platform Journalism/Online Radio Station Video | Presentation 4/22/14 Print is Alive and Well – Just Ask Your Readers Video | Presentation 4/15/14 The Future of Digital Revenue and News Delivery Video | Presentation 4/10/14 5 Things You Can Learn from Contributors *Rescheduled for 6/24/14* 4/9/14 The Legal Minefields of Native Advertising Video | Presentation 3/25/14 Advanced Digital Sales: Prospecting for Leads Video | Presentation 3/11/14 Native Advertising: Three Case Studies Video | Presentation 3/6/14 Are You Getting Your Share of the Search Pie? Video | Presentation 2/18/14 Chasing SMBs? Secrets Revealed (No, really!) Video | Presentation 2/5/14 How to Create a New Revenue Stream with Deal Cards Video | Presentation 2/4/14 How to Creat a (Good) Business Video Video | Presentation 1/28/14 Local Commerce Monitor, Wave 17 Spotlight: Use of Newspaper Advertising Video | Presentation 1/22/14 How to Amplify Your Reader’s Choice Program Video | Presenation 1/21/14 Small Business Marketing Forecast Report Video | Presentation 1/20/14 Kick Off Q1 with 13 Turn-Key Training Sessions Please contact Local Media Association at to request access to this Webinar video archive. 1/13/14 Kick Off Q1 with 13 Turn-Key Training Sessions Please contact Local Media Association at to request access to this Webinar video archive. 1/7/14 The Future of Local Media Video | Not Available 1/3/14 Kick Off Q1 with 13 Turn-Key Training Sessions Please contact Local Media Association at to request access to this Webinar video archive.