Why Join?

“We are intensely focused on helping local media companies discover new and sustainable business models.”

Why Join?

At LMA, we are laser focused on the future. We help local media companies discover new and sustainable business models every day. We identify best practices and provide case studies on emerging trends. We conduct extensive research and analysis on these findings and then share this information in many ways including webinars, conferences, training, research reports, and more.

LMA develops unique networking opportunities, such as our LMA Digital Club and Innovation Missions, to connect executives across all parts of the local media ecosystem for the purpose of sharing and collaborating. We’re unique and proud to be a transformation incubator and constructive disruptor.

In April 2019, LMA announced the launch of Accelerate Local. Accelerate Local researches, tests, proves and executes promising new business models that will sustain local journalism by helping transform local media companies and/or create new enterprises. It focuses on bold, disruptive ideas that can be profitably scaled, in turn increasing the quantity and quality of local content across North America. Learn more about Accelerate Local projects here, including the Branded Content Project, GNI Data Lab, Subscriptions Lab and more.

Join the innovation revolution at LMA!

We have a value-based dues model, in which 100% of your annual membership dues can be applied to your choice of registrations for our Digital Revenue Summit or training seats for our Advanced Digital Sales certification.

Contact us for more information: Lindsey.Estes@nulllocalmedia.org


  • Training
    • Certification Courses: Choose from Advanced Digital Sales (our most popular) or Basic Fundamentals (the exact number depends on your dues)
    • Free Webinars: Stimulating, educational, transformative and focused.
  • Professional Development
    • Conferences: Seven innovative and enlightening conferences a year including Elevate!, Digital Revenue Summit, LMA/Borrell Associates Selling Digital Marketing Services, Mega-Conference and others. (NOTE: conferences have been moved virtual until local media executives are able to safely travel)
    • Exposure to hundreds of R&D partners and their products and services.
  • Industry Recognition
    • Digital Innovation Awards: Enter this annual contest for free each year. Categories include: best local website, best social media strategy, best audience engagement strategy and more.
  • Business Resources
    • Weekly newsletter (Accelerate Local): Distributed weekly on the subject of reinventing business models for news, the content will enlighten your way of looking at the business of local media today.
    • Case studies and white papers on a wide variety of digital and revenue producing topics (subscribe to our Local Media Innovation Alliance for reduced rate reports).

LMA members are on the cutting-edge. They are taking risks and developing new and exciting business models. They are breaking new ground and pioneering new concepts. If this sounds like an organization that you would like to be part of, we’d love to talk to you.


Please choose your company type below to learn more about membership pricing: