WRAL gets deep on their platform and distribution strategy

On Tuesday at WRAL, the media company dug into what makes their platform and distribution strategy work. Here’s what they had to share:

One of the more interesting elements of their deploy strategy is through regional and national distribution of their Capitol Broadcasting Company content. Here are a few other areas of focus.

There’s a lot to love about their “live, lean in and lean back” approach to OTT. It helps set up how the organization thinks about the experience they are providing their audience.

And their video-ize strategy goes across numerous brands including a few really interesting ones like SmartShopper and GoAskMom.