At the upcoming Jan. 30 Video Summit sponsored by the Local Media Association and PILOT, you’ll meet a variety of high-powered experts who are innovating in the video space. Here are five you’ll want to learn more from:
1. Micah Gelman, Director of Video and Senior Editor, The Washington Post
What he will speak about: Micah Gelman will share what’s working, what’s not and where The Washington Post is investing in 2018.
About Micah: He is director of video and senior editor at The Washington Post where he oversees all business and editorial functions of Washington Post video. Gelman joined The Washington Post in 2015 from Discovery Communications where he headed digital video strategy and led the implementation of TV Everywhere for Discovery’s 11 domestic television networks.
2. Mike Mocklar, Head of Programming, Digital Video, Raycom Media
What he will speak about: This session will feature case studies from TV and radio stations that are incorporating OTT into their businesses and taking advantage of the opportunities for new content and revenue. He will share what Raycom is doing in these areas along with other panelists.
About Mike: He heads up programming and editorial operations for The Southern Weekend and Raycom Media’s Digital Innovation Group. Before helping to create The Southern Weekend, Mike was an Executive Producer at HLN and CNN, where he created and acquired new programming, and produced documentaries.
3. Frank Mungeam, Vice President, Digital Content, TEGNA
What he will speak about: How his company is starting to crack the code when it comes to monetizing video on social media platforms.
About Frank: He is the VP of digital content for TEGNA Media. He had been the director of digital media for KGW-TV in Portland since 2006. Prior to joining TEGNA, Mungeam was the new media director at KATU-TV in Portland.
4. Dan Petty, Digital Director of Audience Development for Digital First Media
What he will speak about: The Denver Post has built a content and revenue strategy specifically for YouTube – find out why it’s making a major investment in the platform.
About Dan: He is a former senior editor, director of audience development, digital director of sports and social media editor at The Post. He has covered running, endurance and outdoors sports for years for The Denver Post and other publications.
5. Gordon Borrell, CEO, Borrell & Associates
What he will speak about: Many media companies have struggled to monetize video. In this session, Borrell will show us where the money is and where it’s going.
About Gordon: He is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications.
You can register for the Video Summit here (http://www.localmedia.org/event/video-platform-event/)
GNI Subscriptions Lab
81% increase in digital subscriptions: The Southeast Missourian makes strides through GNI Subscriptions Lab
Local Media Today
The Branded Content Project
WRAL rebuilds brands to grow revenue and advertisers